Key Takeaways
- • Kevel, a Durham, North Carolina-based adtech company, raised USD $52 million in funding, bringing its total capital raised to over USD $100 million according to FinSMEs.
- • Backers include Fulcrum Equity Partners, dunnhumby Ventures LLC, and Iberis Capital, with ORIX Corporation USA Growth Capital providing additional growth capital.
- • Proceeds will fund the next stage of growth, continued development of AI decisioning and optimisation capabilities, and global expansion into new retail and commerce media categories.
- • Kevel's commerce media platform serves more than 100 commerce media networks, including Tesco, Dollar General Media Networks, John Lewis Partnership, PayPal, Scandinavian Airlines, Home Depot's Orange Apron Media, and Nubank.
Summary
Kevel, a Durham, North Carolina-based adtech company, has raised USD $52 million in funding, according to FinSMEs. The company says it has now raised more than USD $100 million in total. Fulcrum Equity Partners, dunnhumby Ventures LLC, and Iberis Capital participated in the round, and ORIX Corporation USA Growth Capital provided additional growth capital.
The company intends to use the proceeds to accelerate the next stage of its growth. Planned priorities include continuing development of its AI decisioning and optimisation capabilities, expanding globally into new retail and commerce media categories, and deepening its strategic advisory services.
Kevel is led by founder and CEO James Avery. The company provides a commerce media platform built on an API-first architecture, giving retailers, marketplaces, and commerce platforms tools to build and grow media businesses around their own customers, data, and growth strategies.
According to the company, Kevel serves more than 100 commerce media networks across North America, Europe, Latin America, and Asia-Pacific. Named customers include Tesco, Dollar General Media Networks, John Lewis Partnership, PayPal, Scandinavian Airlines, Home Depot's Orange Apron Media, and Nubank.
The company intends to use the proceeds to accelerate the next stage of its growth. Planned priorities include continuing development of its AI decisioning and optimisation capabilities, expanding globally into new retail and commerce media categories, and deepening its strategic advisory services.
Kevel is led by founder and CEO James Avery. The company provides a commerce media platform built on an API-first architecture, giving retailers, marketplaces, and commerce platforms tools to build and grow media businesses around their own customers, data, and growth strategies.
According to the company, Kevel serves more than 100 commerce media networks across North America, Europe, Latin America, and Asia-Pacific. Named customers include Tesco, Dollar General Media Networks, John Lewis Partnership, PayPal, Scandinavian Airlines, Home Depot's Orange Apron Media, and Nubank.
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