Key Takeaways
- • Launchable, based in London with offices in Los Angeles and Copenhagen, unveiled a shared-success model positioned as a "missing lane" for independent game development, alongside publishers, venture capital and self-funding.
- • The company has onboarded seven independent studios at launch, including Hyper Luminal Games, Bad Rhino Studios, Bossa Studios, SOKRISPYMEDIA, Observer Interactive, Big Moxi and Expression Games.
- • The model matches studios with talent and service providers without requiring heavy upfront capital, aligning incentives through revenue sharing.
- • Launchable's platform uses standardized commercial terms, automated payments and mutual ratings to govern partner relationships.
- • Initial focus is on independent studios and original IP, according to the company's announcement via Business Wire.
Summary
London- and Los Angeles-based Launchable has launched a model it describes as a bridge between ambitious game projects and the specialist expertise needed to complete them, according to a Business Wire announcement. The company says it enters the market with seven studios already onboarded, and names Hyper Luminal Games, Bad Rhino Studios, Bossa Studios, SOKRISPYMEDIA, Observer Interactive, Big Moxi and Expression Games among the independent projects and studios it has signed.
The company frames its offering against the traditional routes available to creators: securing a publisher, raising venture capital, or self-funding in-house. Launchable positions its model as a "missing lane" that sits alongside these options rather than replacing them. Under the shared-upside structure, experienced developers and service partners contribute to projects and share directly in resulting revenues, reducing the upfront capital required from studios.
The platform's infrastructure, as described by the company, matches studios with specialist providers when needed and governs relationships through standardized commercial terms, automated payments and mutual ratings. Greg Hall, Founder and Co-CEO, said he founded Launchable because strong projects were struggling to finish given how the industry is structured. Andie Stokoe, Co-Founder and Co-CEO, said the company aims to become "the natural choice" for the next generation of games. The release says the team includes co-founder Morten Juul and games veteran Dave Miller, and that Launchable is building a global ecosystem intended to complement existing publishers and investors.
The announcement did not disclose financial terms, funding amounts or revenue-share percentages.
The company frames its offering against the traditional routes available to creators: securing a publisher, raising venture capital, or self-funding in-house. Launchable positions its model as a "missing lane" that sits alongside these options rather than replacing them. Under the shared-upside structure, experienced developers and service partners contribute to projects and share directly in resulting revenues, reducing the upfront capital required from studios.
The platform's infrastructure, as described by the company, matches studios with specialist providers when needed and governs relationships through standardized commercial terms, automated payments and mutual ratings. Greg Hall, Founder and Co-CEO, said he founded Launchable because strong projects were struggling to finish given how the industry is structured. Andie Stokoe, Co-Founder and Co-CEO, said the company aims to become "the natural choice" for the next generation of games. The release says the team includes co-founder Morten Juul and games veteran Dave Miller, and that Launchable is building a global ecosystem intended to complement existing publishers and investors.
The announcement did not disclose financial terms, funding amounts or revenue-share percentages.
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