Key Takeaways
- • Nooks, the Revenue Agent Platform, secured $500 million in non-dilutive growth capital from General Catalyst's Customer Value Fund (CVF), according to the company's PR Newswire announcement.
- • Nooks qualified for the CVF funding on the strength of 3x year-over-year growth and 135% net revenue retention, achieved by running its own revenue agent platform.
- • Nooks launched Node, which it describes as the first AI personal assistant for sales, designed to work every deal proactively and goal-oriented; general availability is slated for early 2027.
- • Nooks now serves more than 2,000 companies, including Glean, Notion, Deel, Replit and Factory, and more than half of customers use more than one Nooks product.
- • Nooks will use the capital to launch new products, expand internationally, add new revenue-team roles, and fill over 100 open positions.
Summary
Nooks, the Revenue Agent Platform, announced that it has secured $500 million from General Catalyst's Customer Value Fund (CVF), which provides non-dilutive capital to fund growth for companies with proven, predictable unit economics. According to the company, Nooks qualified on the strength of 3x year-over-year growth and 135% net revenue retention, metrics it attributes to using its own revenue agent platform. The funding follows what Nooks describes as a breakout year, during which the company grew to more than 2,000 customers, including Glean, Notion, Deel, Replit and Factory.
Alongside the funding, Nooks launched Node, which it calls the first AI personal assistant for sales. Unlike AI tools that wait for a rep to request help on a single task, Node is positioned as goal-oriented and always on. It decides which deals and steps advance a rep's objectives and either completes the work or brings it to the rep for approval. Each member of a deal team, including reps, account managers and solutions engineers, is assigned a Node, and those Nodes share learnings across the team. Early users report up to 80% higher sales productivity and roughly two hours saved per day. Node will be generally available in early 2027, with early access available at nooks.ai/node.
Nooks frames the broader Revenue Agent Platform as a unification of its earlier products. The company began with AI for outbound prospecting, then launched Sequencing earlier in the year, which it says took share from incumbents Outreach and Salesloft. The platform includes Deal, Outbound, Expansion and Coaching Agents, with Inbound Agents scheduled for Q1 2027. The company says its agents run on its own dialing and sending infrastructure, which gives it visibility into outcomes such as replies, meetings and closed deals. Nooks reports that customers typically source 3x more pipeline than with previous tools and that 96% of emails sent by its agents go out without edits. The company cites Salesforce data showing the average rep spends about 40% of their time selling.
CEO Dan Lee said the capital will enable Nooks to bring its products to every seller. Pranav Singhvi, partner and co-head of the Customer Value Fund at General Catalyst, said Nooks has demonstrated a highly predictable revenue engine and strong unit economics. Nooks plans to use the funds to launch new products, reach more companies across the enterprise and internationally, and expand into new revenue roles, and it is hiring across engineering, research, product, design and go-to-market functions with over 100 open roles. Founded in 2020, Nooks is also backed by Kleiner Perkins and Lachy Groom, among other investors.
Alongside the funding, Nooks launched Node, which it calls the first AI personal assistant for sales. Unlike AI tools that wait for a rep to request help on a single task, Node is positioned as goal-oriented and always on. It decides which deals and steps advance a rep's objectives and either completes the work or brings it to the rep for approval. Each member of a deal team, including reps, account managers and solutions engineers, is assigned a Node, and those Nodes share learnings across the team. Early users report up to 80% higher sales productivity and roughly two hours saved per day. Node will be generally available in early 2027, with early access available at nooks.ai/node.
Nooks frames the broader Revenue Agent Platform as a unification of its earlier products. The company began with AI for outbound prospecting, then launched Sequencing earlier in the year, which it says took share from incumbents Outreach and Salesloft. The platform includes Deal, Outbound, Expansion and Coaching Agents, with Inbound Agents scheduled for Q1 2027. The company says its agents run on its own dialing and sending infrastructure, which gives it visibility into outcomes such as replies, meetings and closed deals. Nooks reports that customers typically source 3x more pipeline than with previous tools and that 96% of emails sent by its agents go out without edits. The company cites Salesforce data showing the average rep spends about 40% of their time selling.
CEO Dan Lee said the capital will enable Nooks to bring its products to every seller. Pranav Singhvi, partner and co-head of the Customer Value Fund at General Catalyst, said Nooks has demonstrated a highly predictable revenue engine and strong unit economics. Nooks plans to use the funds to launch new products, reach more companies across the enterprise and internationally, and expand into new revenue roles, and it is hiring across engineering, research, product, design and go-to-market functions with over 100 open roles. Founded in 2020, Nooks is also backed by Kleiner Perkins and Lachy Groom, among other investors.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.