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Patriotism isn’t an investment strategy - The Hub | More Signal. Less Noise.

Reported by Thehub
Oct 7, 2026· 3 min read
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Key Takeaways
  • • The Canadian Shield Institute, a policy advocacy group funded by Jim Balsillie, proposes requiring the largest Canadian pension funds to place 3 percent of assets, roughly $70 billion to $90 billion, into "Canadian growth companies" defined as Canadian-controlled firms with 10 or more employees growing at least 20 percent annually over three years.
  • • The author argues that patriotism is a poor investment strategy because pension plans exist primarily to pay retirees, and CPP Investments earned 7.8 percent last fiscal year against a 13.2 percent benchmark.
  • • Canadian venture capital totalled $8.0 billion across 571 deals in 2025, while only 29 venture-backed exits brought in $358 million in disclosed value, limiting capital available for new startups.
  • • Pension rules generally bar holdings carrying more than 30 percent of votes for company directors, a cap that Ottawa said in December 2024 it intended to remove for Canadian investments, yet the rule remains in place.
  • • The author warns that government-steered investment mandates have historically underperformed, citing studies showing weaker outcomes for government-sponsored venture firms and lower returns on in-state public pension private equity investments.
Summary
The Canadian Shield Institute has proposed that governments force the country's largest pension funds, the so-called Maple Eight, to direct 3 percent of their assets into Canadian growth companies. The opinion piece argues the proposal would impose costs on retirement portfolios and that a pension plan's primary purpose is to pay retirees, with CPP Investments' mandate centred on the highest return possible without undue risk of loss. The author notes that CPP Investments told Parliament that chasing national interest goals could make it harder to access prized global assets.

The piece argues that Canadian pension funds already hold a disproportionate share of domestic assets, with Canadian holdings ranging from 12 percent at CPP Investments to 49 percent at the Healthcare of Ontario Pension Plan, against Canada's roughly 3 percent share of global investable markets. Canadian private equity represents under 1 percent of total assets at CPP Investments, PSP Investments and HOOPP, according to the author's calculation drawing on The Logic's review of annual reports. Reaching a 3 percent target would therefore be a major shift.

Market depth is cited as a constraint. Venture capital totalled $8.0 billion across 571 deals in Canada in 2025, with 26 large deals accounting for about two-thirds of that amount. Shield's target, phased over ten years, would imply roughly $7 billion to $9 billion annually, comparable to the entire 2025 Canadian venture market. The author attributes weak startup funding to limited exits, with only 29 venture-backed exits in 2025 generating $358 million in disclosed value, and no venture-backed Canadian company listing on a stock exchange since 2023.

The author identifies two practical obstacles. Pension funds, according to the Canadian Venture Capital and Private Equity Association, are reluctant to commit less than $200 million to a venture fund, while the average venture deal is about $14 million. The 30 percent voting cap, which a 2016 Finance Canada consultation found unique among seven major pension countries, also limits participation, though Ottawa's stated intent to remove it has not been implemented.

The author also cites research suggesting government-directed capital underperforms. A 2008 study found government-sponsored venture-backed firms performed worse on listings and sales, and a 2013 study of American public pension funds found in-state private equity investments earned two to four percentage points less than comparable investments. Regarding recent pledges, the government said at the September 2026 Canada Investment Summit that large investors committed nearly $100 billion in new capital, including a $50 billion Maple Fund from CPP Investments and Brookfield Asset Management. The author questions whether these commitments are truly new, noting that only three funds answered The Logic's questions about deployment. The author concludes that governments should remove the 30 percent rule and improve the tax and regulatory climate rather than mandate pension allocations.

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Sources

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Thehub Patriotism isn’t an investment strategy - The Hub | More Signal. Less Noise.