Key Takeaways
- • Thiel Capital led a $3.2 million funding round for 28, a femtech startup offering menstrual cycle-based workout and nutrition guidance, marking Peter Thiel's investment firm's entry into the women's health technology sector.
- • 28 launched through Evie Magazine, a conservative-positioned media platform, in early September 2022, positioning the product at the intersection of lifestyle optimization and cycle-tracking technology.
- • The funding round represents continued venture capital activity in the femtech space, a sector focused on digital health tools and wellness products designed around female reproductive biology.
Summary
Peter Thiel's investment firm Thiel Capital has backed 28, a femtech startup offering personalized workouts and nutritional recommendations based on users' menstrual cycle data. The company announced its $3.2 million funding round in early September 2022, with Thiel Capital serving as the lead investor, according to reporting from TechCrunch and VICE.
28 launched through Evie Magazine, a media platform positioned as a conservative alternative to mainstream lifestyle publications. The product requires users to input data regarding their menstrual cycle—specifically the first day of their last period—to generate customized fitness and dietary recommendations aligned with cycle phases. This represents a targeted approach within the broader femtech category, which encompasses digital health tools and wellness products designed specifically for women's reproductive health and related biological cycles.
The investment underscores continued institutional interest in the femtech sector, which has attracted growing venture capital attention over recent years. Thiel Capital's participation in this funding round reflects the firm's broader investment portfolio, which spans multiple technology and innovation-focused sectors. The timing of the announcement in early September 2022 coincided with increased media coverage of femtech investments and the evolving landscape of consumer health technology targeting underserved demographic segments.
28 launched through Evie Magazine, a media platform positioned as a conservative alternative to mainstream lifestyle publications. The product requires users to input data regarding their menstrual cycle—specifically the first day of their last period—to generate customized fitness and dietary recommendations aligned with cycle phases. This represents a targeted approach within the broader femtech category, which encompasses digital health tools and wellness products designed specifically for women's reproductive health and related biological cycles.
The investment underscores continued institutional interest in the femtech sector, which has attracted growing venture capital attention over recent years. Thiel Capital's participation in this funding round reflects the firm's broader investment portfolio, which spans multiple technology and innovation-focused sectors. The timing of the announcement in early September 2022 coincided with increased media coverage of femtech investments and the evolving landscape of consumer health technology targeting underserved demographic segments.
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