Key Takeaways
- • Pipe closed a $16 million Series A funding round led by Fin Capital and MaC Venture Capital to scale embedded financial solutions for small businesses.
- • The company has originated over $300 million in advances to 15,000+ small businesses globally since relaunching its embedded financing product in 2024.
- • Marlon Nichols, General Managing Partner at MaC Venture Capital, joined Pipe's board of directors as part of the investment.
- • Pipe's revenue tripled in 2025, and the new capital will support continued scaling and profitability initiatives.
- • The company distributes financing through embedded integrations with software platforms including Boulevard, GoCardless, Housecall Pro, Live Payments, and Uber.
Summary
The funding underscores strong investor confidence in Pipe's business model and execution. According to Pipe CEO Claurelle Rakipovic, "Pipe has built the infrastructure that small business financing should have had from the start; AI-native, partner-embedded, and easily accessible for the tens of thousands of businesses that have been told for too long they're not worthy of capital." Rakipovic emphasized the company's balanced approach, noting that "Pipe has kept its ambition while operating with a clear focus on the customer and fiscal discipline. That combination puts us in a powerful position." Marlon Nichols, General Managing Partner at MaC Venture Capital, will serve on Pipe's board, bringing strategic oversight to the fintech's expansion.
Pipe's traction demonstrates substantial market demand for embedded financing. The platform has originated more than $300 million in advances to over 15,000 small businesses globally within a two-year period. The company operates by integrating capital solutions directly into software tools that businesses already use daily—removing friction from the traditional lending application process. Strategic partnerships with Boulevard, GoCardless, Housecall Pro, Live Payments, and Uber have been instrumental in distributing these embedded financing capabilities across diverse business segments and geographies.
The company's financial performance has accelerated sharply, with revenue tripling in 2025. The new $16 million capital injection will support continued platform scaling and strategic initiatives aimed at achieving sustained profitability. This funding round reflects broader market tailwinds in the embedded finance sector, which continues to attract institutional capital as software companies integrate financial services as core components of their value propositions to SMBs.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.