Key Takeaways
- • POV Beauty, the skin prep brand co-founded by creator Mikayla Nogueira and beauty industry veteran Ani Hadjinian, closed a Series A funding round, according to a press release distributed by Massinvestor and Morningstar.
- • Silas Capital, a consumer growth equity and venture capital firm, led the round, with participation from RÉDO Capital and the brand's original investor, Imaginary Ventures.
- • The company plans to use the proceeds to strengthen its ownership of the skin prep category and sustain growth in retail and ecommerce channels.
- • The source materials do not disclose the round size or valuation.
Summary
POV Beauty has closed a Series A funding round, the company announced in a release reported by Massinvestor and Morningstar. The brand was co-founded by creator Mikayla Nogueira and beauty industry veteran Ani Hadjinian, and is positioned in the skin prep category.
The round was led by Silas Capital, a consumer growth equity and venture capital firm. RÉDO Capital joined as a participant, along with Imaginary Ventures, which was the brand's original investor. Morningstar's headline describes the round as fueling rapid growth in the skin prep category.
According to the announcement, the funding will be used to reinforce POV Beauty's ownership of the skin prep category and to continue the growth the company has recorded to date in retail and ecommerce. The release does not specify the amount raised, the valuation, or the company's revenue figures.
The Series A marks a follow-on round for a brand that has retained its original backer through its early growth stage, with a new lead investor in Silas Capital bringing consumer growth expertise to the company.
The round was led by Silas Capital, a consumer growth equity and venture capital firm. RÉDO Capital joined as a participant, along with Imaginary Ventures, which was the brand's original investor. Morningstar's headline describes the round as fueling rapid growth in the skin prep category.
According to the announcement, the funding will be used to reinforce POV Beauty's ownership of the skin prep category and to continue the growth the company has recorded to date in retail and ecommerce. The release does not specify the amount raised, the valuation, or the company's revenue figures.
The Series A marks a follow-on round for a brand that has retained its original backer through its early growth stage, with a new lead investor in Silas Capital bringing consumer growth expertise to the company.
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