Key Takeaways
- • Rosie, a Seattle-based membership service for flexible childcare and household support, raised $7 million across two oversubscribed financing rounds, according to a company announcement.
- • Bling Capital and Reach Capital led the rounds, with participation from Graham & Walker, Marketplace Capital, Ingeborg Investments, Precursor Ventures, Mother Ventures, Yonder Ventures and angel investors including DoorDash co-founder Evan Moore.
- • Proceeds will fund Rosie's first expansion beyond Seattle, with launches planned in Austin and San Francisco in the coming months.
- • Rosie was founded by former Amazon and Y Combinator leaders Mitra Raman and Karthika Shankar and launched in January 2026.
Summary
The company positions itself as a care business that connects families with vetted childcare and household support providers while offering flexible work to caregivers. Its AI-powered Family Manager learns each family's routines and preferences, then coordinates matching, scheduling and payments in the background, with the aim of helping families build lasting relationships with caregivers they trust.
Rosie was founded by Mitra Raman and Karthika Shankar, described as former Amazon and Y Combinator leaders and mothers, and launched in January 2026. The new capital will support its first expansion beyond Seattle, with launches planned in Austin and San Francisco in the coming months.
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