Key Takeaways
- • Shinka, a Dublin-based adtech company, closed a €1.9M ($2.2M) seed round led by a group of Irish angel investors with backing from Enterprise Ireland, according to a Business Wire announcement.
- • The company provides an independent, agnostic programmatic mediation layer for digital out-of-home (DOOH) and connected TV (CTV) advertising, routing each ad impression to the highest-paying demand source via real-time auctions.
- • Digital formats are expected to account for 49% of worldwide OOH advertising revenue in 2026, which the company cites as the timing rationale for the raise.
- • Proceeds will fund team growth, deeper integrations with demand partners, and expansion into the US and APAC markets.
- • Shinka was founded in 2024 by Kieran Greene, formerly of Google, and counts Gas Station TV (GSTV) among its customers.
Summary
Shinka, an independent, agnostic mediation layer for video advertising, has closed a €1.9M ($2.2M) seed round led by a group of Irish angel investors, with backing from Enterprise Ireland, the Irish state agency supporting high-potential startups. The company announced the round through Business Wire from Dublin. Crowley Millar served as legal counsel to Shinka during the financing.
The company positions the round as arriving at a market tipping point. Shinka cites projections that digital formats will account for 49% of worldwide out-of-home (OOH) advertising revenue in 2026. The company says the capital will help grow its team, deepen platform integrations with demand partners, and expand into the United States and Asia-Pacific.
Shinka's platform applies mediation, a real-time auction layer that routes each ad impression to the highest-paying demand source, to both connected TV (CTV) and digital out-of-home (DOOH) inventory. The company argues that DOOH still relies largely on legacy technology and manual booking, and that mediation is a standard component of the advertising stack that the channel lacks. Shinka's platform allows media owners to fill screens from multiple demand sources automatically, while giving advertisers transparency and real-time reporting in place of manual deals. Customers include Gas Station TV (GSTV).
Founded in 2024 and headquartered in Dublin, Shinka was started by Kieran Greene, who previously spent seven years at Google building expertise in stakeholder management, data-driven decision-making, and operational efficiency. Greene described mediation as having transformed mobile app monetisation over a decade ago, and programmatic trading as having done the same for CTV, arguing that OOH has gone digital but still trades on legacy technology. Amanda Ward, Manager, Digital Technologies & International Education at Enterprise Ireland, said the company exemplifies the founder-led, globally focused startups the agency supports.
The company positions the round as arriving at a market tipping point. Shinka cites projections that digital formats will account for 49% of worldwide out-of-home (OOH) advertising revenue in 2026. The company says the capital will help grow its team, deepen platform integrations with demand partners, and expand into the United States and Asia-Pacific.
Shinka's platform applies mediation, a real-time auction layer that routes each ad impression to the highest-paying demand source, to both connected TV (CTV) and digital out-of-home (DOOH) inventory. The company argues that DOOH still relies largely on legacy technology and manual booking, and that mediation is a standard component of the advertising stack that the channel lacks. Shinka's platform allows media owners to fill screens from multiple demand sources automatically, while giving advertisers transparency and real-time reporting in place of manual deals. Customers include Gas Station TV (GSTV).
Founded in 2024 and headquartered in Dublin, Shinka was started by Kieran Greene, who previously spent seven years at Google building expertise in stakeholder management, data-driven decision-making, and operational efficiency. Greene described mediation as having transformed mobile app monetisation over a decade ago, and programmatic trading as having done the same for CTV, arguing that OOH has gone digital but still trades on legacy technology. Amanda Ward, Manager, Digital Technologies & International Education at Enterprise Ireland, said the company exemplifies the founder-led, globally focused startups the agency supports.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.