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The rise of ‘pre-plan’ venture capital - Financial Times

Reported by Ft
Jun 23, 2025· 2 min read
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Key Takeaways
  • • Venture capital firms are shifting investment strategy toward "pre-plan" stage companies—businesses at the earliest conceptual phase before product development or revenue generation—marking a departure from traditional pre-seed and seed-stage funding models.
  • • The AI sector surge has accelerated this trend, with prominent examples including Ilya Sutskever's Safe and Mira Murati's Thinking Machines Lab, which raised $2 billion at a $10 billion valuation despite minimal operational history.
  • • Pre-plan venture capital appeals to investors through capital efficiency metrics and competitive entry valuations at the earliest inception stages, before traditional pitch decks and customer validation are established.
  • • This financing pattern represents an evolution beyond the conventional venture capital progression (pre-seed, seed, Series A, B, C, D rounds) into earlier-stage opportunity capture driven by artificial intelligence sector momentum.
Summary
The venture capital industry is experiencing a structural shift toward investing in companies at the "pre-plan" stage—the earliest inception point of an idea, before founders have developed products, generated revenue, or even formalized business plans. This represents a meaningful evolution from traditional pre-seed and seed-stage funding models that historically required at least preliminary business documentation and strategic direction.

The catalyst for this shift is the artificial intelligence investment boom, which has compressed traditional funding timelines and created competitive pressure among venture firms to secure allocation in promising AI-focused founders and concepts. High-profile examples underscore the magnitude of this trend: Ilya Sutskever's Safe and Mira Murati's Thinking Machines Lab—both early-stage AI ventures with limited operational history—have attracted significant capital commitments, with Murati's entity raising $2 billion at a $10 billion post-money valuation.

The appeal of pre-plan venture capital to institutional investors rests on two primary value propositions: capital efficiency during the earliest phases of company formation and access to competitive entry valuations before market awareness and competitive pressures inflate pricing. Unlike traditional seed-stage investments where founders typically present finished pitch decks and preliminary customer validation, pre-plan investments occur at the conceptual stage, requiring investors to assess founders and technical vision rather than proven business models.

This financing approach extends the venture capital ecosystem earlier in the company lifecycle than historical norms, effectively creating a new investment tier below the pre-seed stage. While this strategy concentrates risk on founder quality and market timing, it has become increasingly common as artificial intelligence sector valuations and founder reputation (particularly among AI researchers and executives transitioning from established technology companies) have demonstrated strong subsequent fundraising and exit performance.

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Sources

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Ft The rise of ‘pre-plan’ venture capital - Financial Times