Key Takeaways
- • Watsons launched Asia's first Watsons Plus customer experience at Isetan Lot 10 in Kuala Lumpur, Malaysia, combining health, beauty, wellness and lifestyle offerings in a single retail concept.
- • The opening marks Watsons Malaysia's 888th store, and the brand is exploring whether to scale the concept across Asia.
- • The store spans more than 18,000 square feet and carries over 17,000 products, which the Malaysia Book of Records recognised as the country's largest health and beauty retail store.
- • Caryn Loh, Regional Managing Director, Health & Beauty Asia of AS Watson Group, said Malaysia is the launch market and that the company sees significant potential to scale Watsons Plus across Asia.
- • The format integrates Watsons' offline-plus-online (O+O) approach, with pharmacy facilities, health and beauty services, and a ZUS COFFEE café concept.
Summary
Watsons has opened Watsons Plus at Isetan Lot 10 in Kuala Lumpur, which the company describes as Asia's first Watsons Plus customer experience. The concept blends health, beauty, wellness and lifestyle offerings, and the opening also marks Watsons Malaysia's 888th store. The company has indicated it is exploring the potential to expand the format across Asia, with Malaysia serving as the launch market.
Spanning more than 18,000 square feet, the store carries over 17,000 products and has been recognised by the Malaysia Book of Records as the country's largest health and beauty retail store. It combines dedicated product zones, health and beauty services, pharmacy facilities and digital integration under Watsons' offline-plus-online (O+O) approach. Dedicated areas cover luxury fragrance, Japanese, Korean and Chinese beauty trends, skincare, hair health, sleep and wellness, sustainability and Malaysian beauty. The store also includes a Watsons Pharmacy, a Watsons Club Lounge for members and family-friendly facilities.
Caryn Loh, Regional Managing Director, Health & Beauty Asia of AS Watson Group, described the launch as a significant milestone in the retailer's retail transformation journey. She said the format brings together the group's health and beauty expertise, O+O capabilities and innovation to meet customer demand for more personalised, immersive and connected experiences. Loh added that the company sees significant potential to scale Watsons Plus across Asia.
The store also features a café concept developed through an exclusive collaboration with ZUS COFFEE, including an Iced Strawberry Blue Matcha Latté available only at Watsons Plus. Local and regional elements include the Taste of Malaysia, Malaysia Cultural Souvenir and ASEAN Snacks Corner concepts, along with a mini gallery displaying meteorites and ammonite fossils. According to the source, Watsons Plus is intended to serve as a model for the brand's future health and beauty retail experiences in Asia.
Spanning more than 18,000 square feet, the store carries over 17,000 products and has been recognised by the Malaysia Book of Records as the country's largest health and beauty retail store. It combines dedicated product zones, health and beauty services, pharmacy facilities and digital integration under Watsons' offline-plus-online (O+O) approach. Dedicated areas cover luxury fragrance, Japanese, Korean and Chinese beauty trends, skincare, hair health, sleep and wellness, sustainability and Malaysian beauty. The store also includes a Watsons Pharmacy, a Watsons Club Lounge for members and family-friendly facilities.
Caryn Loh, Regional Managing Director, Health & Beauty Asia of AS Watson Group, described the launch as a significant milestone in the retailer's retail transformation journey. She said the format brings together the group's health and beauty expertise, O+O capabilities and innovation to meet customer demand for more personalised, immersive and connected experiences. Loh added that the company sees significant potential to scale Watsons Plus across Asia.
The store also features a café concept developed through an exclusive collaboration with ZUS COFFEE, including an Iced Strawberry Blue Matcha Latté available only at Watsons Plus. Local and regional elements include the Taste of Malaysia, Malaysia Cultural Souvenir and ASEAN Snacks Corner concepts, along with a mini gallery displaying meteorites and ammonite fossils. According to the source, Watsons Plus is intended to serve as a model for the brand's future health and beauty retail experiences in Asia.
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