There’s a classic novel that’s dwelled, unread, on my bookshelf for nearly 30 years. Last weekend, I finally got around to finishing it. Using a backroads trip from midwestern America to San Francisco as a vehicle for philosophical discussion, Zen and the Art of Motorcycle Maintenance explores the idea of quality, and how people interact with technology - using the lens of motorcycle technology.Here’s one of my favorite quotes from the book:“That’s all the motorcycle is, a system of concepts w...
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