Key Takeaways
- • Fortress Investment Group was ranked the 2nd fastest-growing brand among 50 alternative investment managers in the second edition of the Alts 50 report published by Peregrine Communications.
- • Fortress received the study's second-highest score for Brand Momentum, which measures how well firms have grown brand awareness over time.
- • Fortress was named one of five "clear outperformers" in the Alts 50 Brand Awareness ranking, which measures target audience engagement.
- • The Alts 50 study covered the world's 50 largest alternative investment managers by AUM and analyzed over 6,000 data points across their integrated marketing and communications activities.
- • Fortress reported over $44 billion in assets under management as of June 30, 2022, across credit, real estate, private equity and permanent capital strategies.
Summary
Fortress Investment Group LLC was ranked the second fastest-growing brand among 50 alternative investment managers in the second edition of the Alts 50 report, published by Peregrine Communications and distributed via Business Wire. The report provides a qualitative and quantitative assessment of the integrated marketing and communications activities of the world's 50 largest alternative investment managers, measured by assets under management.
Fortress received the study's second-highest score for Brand Momentum, a metric that assesses how well firms have grown brand awareness over time. The report states that Brand Momentum is "most closely aligned with 'moving the needle'" and offers an informative view of how effectively a firm's messaging, content and distribution resonate with real-world audiences. In the separate Brand Awareness ranking, which measures target audience engagement, Fortress was cited as one of five "clear outperformers."
Fortress Managing Director Gordon Runte attributed the results to the firm's approach of letting performance lead its brand, combined with a commitment to clarity, authenticity and simplicity in communications. Runte said the report indicates this approach has helped the Fortress brand cut through the clutter of content in the market.
The Alts 50 study collated more than 6,000 data points, with results for each firm weighted, scored and ranked against industry peers. According to the release, Fortress is a leading, highly diversified global investment manager with over $44 billion in AUM as of June 30, 2022. Founded in 1998, the firm serves more than 1,900 institutional clients and private investors across credit and real estate, private equity and permanent capital strategies.
Fortress received the study's second-highest score for Brand Momentum, a metric that assesses how well firms have grown brand awareness over time. The report states that Brand Momentum is "most closely aligned with 'moving the needle'" and offers an informative view of how effectively a firm's messaging, content and distribution resonate with real-world audiences. In the separate Brand Awareness ranking, which measures target audience engagement, Fortress was cited as one of five "clear outperformers."
Fortress Managing Director Gordon Runte attributed the results to the firm's approach of letting performance lead its brand, combined with a commitment to clarity, authenticity and simplicity in communications. Runte said the report indicates this approach has helped the Fortress brand cut through the clutter of content in the market.
The Alts 50 study collated more than 6,000 data points, with results for each firm weighted, scored and ranked against industry peers. According to the release, Fortress is a leading, highly diversified global investment manager with over $44 billion in AUM as of June 30, 2022. Founded in 1998, the firm serves more than 1,900 institutional clients and private investors across credit and real estate, private equity and permanent capital strategies.
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