Key Takeaways
- • MAI Capital Management, a Cleveland-based registered investment advisor, acquired Waypoint Wealth Counsel for an undisclosed price, gaining approximately $490 million in assets under management and entry into the Atlanta wealth management market.
- • Waypoint manages assets for more than 100 households, primarily serving affluent and ultra-high-net-worth individuals, entrepreneurs, business owners, executives, and multigenerational families through a fee-only advisory model.
- • Waypoint was founded in 2014 by Brad McGrew and Matthew Woods and has developed proprietary capabilities in alternative investments, including two proprietary private investment funds designed to expand client exposure beyond traditional public markets.
- • MAI plans to enhance Waypoint's service offerings through integrated financial planning resources, an institutional family office platform, expanded alternative investment sourcing, lending capabilities, and operational infrastructure, while preserving Waypoint's relationship-driven client service model.
- • The acquisition reflects MAI's broader strategy of expanding into strategic U.S. wealth markets through partnerships with established advisory teams, following prior acquisitions including OG Private Wealth (May 2026) and Concentric Wealth Management (December 2024).
Summary
MAI Capital Management has completed its acquisition of Waypoint Wealth Counsel, an Atlanta-based fee-only registered investment advisor, marking the Cleveland-based firm's entry into the Atlanta wealth management market. The transaction closed on August 14, 2026, bringing approximately $490 million in assets under management into MAI's platform and extending its geographic footprint in strategic U.S. markets.
Waypoint, founded in 2014 by Brad McGrew and Matthew Woods, serves more than 100 households with comprehensive financial planning, investment management, and financial advisory services. The firm's client base consists primarily of affluent and ultra-high-net-worth individuals and families, including entrepreneurs, business owners, executives, and multigenerational families. Waypoint's investment approach emphasizes customized portfolio construction tailored to each client's specific cash flow requirements, risk tolerance, and investment horizon rather than applying standardized allocations across households.
A notable strength of Waypoint has been its development of alternative investment capabilities to meet growing client demand for exposure beyond traditional public markets. The firm has established two proprietary private investment funds to deepen its range of alternative investment opportunities, positioning it competitively within the high-net-worth advisory space. As Waypoint evaluated its next phase of growth, the founders prioritized securing a partner that could provide expanded resources and infrastructure while maintaining the relationship-driven service model central to the firm's identity.
MAI Capital plans to leverage the acquisition by providing Waypoint with access to integrated financial planning resources, an institutional family office platform, enhanced alternative investment sourcing capabilities, lending services, and expanded operational infrastructure. These enhancements are designed to broaden the scope of services available to Waypoint clients without disrupting existing client relationships or advisory philosophy.
The acquisition exemplifies MAI Capital's strategic approach of expanding into high-potential U.S. wealth markets through partnerships with established advisory teams. This transaction follows the firm's prior acquisitions of OG Private Wealth in May 2026 and Concentric Wealth Management in December 2024, indicating a sustained commitment to organic growth through strategic consolidation.
Waypoint, founded in 2014 by Brad McGrew and Matthew Woods, serves more than 100 households with comprehensive financial planning, investment management, and financial advisory services. The firm's client base consists primarily of affluent and ultra-high-net-worth individuals and families, including entrepreneurs, business owners, executives, and multigenerational families. Waypoint's investment approach emphasizes customized portfolio construction tailored to each client's specific cash flow requirements, risk tolerance, and investment horizon rather than applying standardized allocations across households.
A notable strength of Waypoint has been its development of alternative investment capabilities to meet growing client demand for exposure beyond traditional public markets. The firm has established two proprietary private investment funds to deepen its range of alternative investment opportunities, positioning it competitively within the high-net-worth advisory space. As Waypoint evaluated its next phase of growth, the founders prioritized securing a partner that could provide expanded resources and infrastructure while maintaining the relationship-driven service model central to the firm's identity.
MAI Capital plans to leverage the acquisition by providing Waypoint with access to integrated financial planning resources, an institutional family office platform, enhanced alternative investment sourcing capabilities, lending services, and expanded operational infrastructure. These enhancements are designed to broaden the scope of services available to Waypoint clients without disrupting existing client relationships or advisory philosophy.
The acquisition exemplifies MAI Capital's strategic approach of expanding into high-potential U.S. wealth markets through partnerships with established advisory teams. This transaction follows the firm's prior acquisitions of OG Private Wealth in May 2026 and Concentric Wealth Management in December 2024, indicating a sustained commitment to organic growth through strategic consolidation.
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