Key Takeaways
- • Edward Rosenberg appointed Head of ETFs at Strategy Shares, bringing 30 years of finance experience and two decades of ETF industry pioneering to the role, effective as of the announcement date in July 2026.
- • Rosenberg's track record demonstrates significant ETF platform scaling: built 35 ETFs with $35 billion in assets under management at American Century Investments in under five years; previously launched 17 ETFs at Russell Investments with over $225 million in seed capital secured.
- • Deep expertise in alternative and liquid alternatives strategies: Rosenberg served as portfolio manager on BlackRock's iShares Systematic Alternatives Active ETF (IALT) and has pioneered semi-transparent ETF launches, positioning Strategy Shares for growth in the alternatives space.
- • Strategy Shares focuses on non-traditional ETF solutions designed to address contemporary market challenges, leveraging Rosenberg's experience across product development, capital markets, and authorized participant network management.
- • Extensive background across major financial institutions: career progression includes leadership roles at Vanguard, Russell Investments, Northern Trust/FlexShares, American Century Investments, and Texas Capital, where he launched the first money market ETFs.
Summary
Strategy Shares has announced Edward Rosenberg as Head of ETFs, capitalizing on one of the ETF industry's most accomplished product and capital markets executives. Rosenberg brings three decades of financial services experience, with approximately 20 years dedicated to pioneering and scaling exchange-traded fund platforms across multiple major asset managers.
Most recently serving as Managing Director and Head of ETF & Funds Management at Texas Capital beginning in February 2023, Rosenberg created and launched the firm's inaugural money market ETFs. Prior to that role, he spent approximately five years at American Century Investments as Head of ETFs, where he built a platform of 35 ETFs that collectively managed $35 billion in assets. During his tenure at American Century, Rosenberg earned recognition as the first to successfully launch semi-transparent ETFs in March 2020, a significant innovation in the alternatives space.
Earlier in his career, Rosenberg held the position of Head of ETF Capital Markets at Northern Trust's FlexShares division, where he developed new ETF strategies and managed relationships with 26 authorized participants—the specialized firms essential to ETF creation, redemption, and market-making functions. At Russell Investments, he served as Head of Capital Markets, launching 17 ETFs and securing over $225 million in seed capital, plus an additional $30 million designated for Australian-domiciled ETFs. He also signed 18 authorized partners and led Russell's acquisition of U.S. One.
Rosenberg's career began at Vanguard, where he directed ETF product development across multiple bond sector ETFs and broad-based index products. His educational background includes a Bachelor of Arts in Business Administration from Muhlenberg College and an MBA from Pennsylvania State University. He holds Series 24, 7, and 63 licenses.
Strategy Shares, the ETF platform offering non-traditional investment solutions designed to address unmet investor needs in contemporary markets, positions this appointment as a strategic move to deepen its product development and capital markets capabilities. Rosenberg's experience with alternative strategies, including his portfolio management work on BlackRock's iShares Systematic Alternatives Active ETF (IALT), aligns with Strategy Shares' focus on innovative, non-traditional solutions.
Most recently serving as Managing Director and Head of ETF & Funds Management at Texas Capital beginning in February 2023, Rosenberg created and launched the firm's inaugural money market ETFs. Prior to that role, he spent approximately five years at American Century Investments as Head of ETFs, where he built a platform of 35 ETFs that collectively managed $35 billion in assets. During his tenure at American Century, Rosenberg earned recognition as the first to successfully launch semi-transparent ETFs in March 2020, a significant innovation in the alternatives space.
Earlier in his career, Rosenberg held the position of Head of ETF Capital Markets at Northern Trust's FlexShares division, where he developed new ETF strategies and managed relationships with 26 authorized participants—the specialized firms essential to ETF creation, redemption, and market-making functions. At Russell Investments, he served as Head of Capital Markets, launching 17 ETFs and securing over $225 million in seed capital, plus an additional $30 million designated for Australian-domiciled ETFs. He also signed 18 authorized partners and led Russell's acquisition of U.S. One.
Rosenberg's career began at Vanguard, where he directed ETF product development across multiple bond sector ETFs and broad-based index products. His educational background includes a Bachelor of Arts in Business Administration from Muhlenberg College and an MBA from Pennsylvania State University. He holds Series 24, 7, and 63 licenses.
Strategy Shares, the ETF platform offering non-traditional investment solutions designed to address unmet investor needs in contemporary markets, positions this appointment as a strategic move to deepen its product development and capital markets capabilities. Rosenberg's experience with alternative strategies, including his portfolio management work on BlackRock's iShares Systematic Alternatives Active ETF (IALT), aligns with Strategy Shares' focus on innovative, non-traditional solutions.
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