Key Takeaways
- • Bitwise Asset Management, which reports more than $11 billion in client assets, has made its crypto model portfolios available on the platform of Parrot Finance, a next-generation RIA.
- • Parrot clients collectively hold over $200 million in assets on the platform, according to the announcement.
- • Bitwise's model portfolios use crypto-themed ETPs selected for different investor profiles, with "core" models offering broad crypto exposure and "thematic" models targeting specific themes such as risk-managed exposure or assets beyond bitcoin.
- • The models are monitored and rebalanced systematically to mitigate asset-allocation drift.
- • Citing Morningstar, third-party model portfolio assets grew from $400 billion in 2023 to more than $645 billion in 2025, a 62% increase.
Summary
Bitwise Asset Management and Parrot Finance announced that Bitwise's crypto model portfolios are now available on Parrot's platform. Bitwise, a global crypto asset manager, describes itself as having more than $11 billion in client assets in the announcement, while its boilerplate separately cites $9 billion; the release presents the $11 billion figure as current. Parrot Finance is a wealth management platform and RIA that uses an intelligent recommendation engine to automate personalized investing and mimic the strategies of top-performing investors. Parrot clients collectively hold over $200 million on the platform, and the companies position the offering as a curated framework for accessing the $2.5 trillion digital asset class.
Bitwise's model portfolios draw on its research team to select crypto-themed exchange-traded products for different investor profiles and risk preferences. "Core" models provide broad exposure to the crypto ecosystem, while "thematic" models allow investors to emphasize specific themes, such as risk-managed exposure or crypto assets beyond bitcoin. The models are monitored and rebalanced systematically to limit drift from target allocations.
The announcement frames the rollout within the growing role of model portfolios in advisory practice. Citing Morningstar's 2025 U.S. Model Portfolio Landscape, the release states that assets tracking third-party model portfolios grew from $400 billion in 2023 to more than $645 billion in 2025, a 62% increase. Parrot CEO and founder Nikki Varanasi said the partnership aims to make institutional-quality strategies accessible to everyday investors. Bitwise Senior Investment Strategist Juan Leon said the Parrot thesis that personalized investing should not require manual effort at every step resonated with Bitwise. Bitwise's boilerplate notes it serves more than 5,500 private wealth teams, RIAs, family offices and institutional investors, along with 21 banks and broker-dealers. Interested parties were directed to Bitwise Head of Key Accounts Stephen Degnan for more information on the models.
Bitwise's model portfolios draw on its research team to select crypto-themed exchange-traded products for different investor profiles and risk preferences. "Core" models provide broad exposure to the crypto ecosystem, while "thematic" models allow investors to emphasize specific themes, such as risk-managed exposure or crypto assets beyond bitcoin. The models are monitored and rebalanced systematically to limit drift from target allocations.
The announcement frames the rollout within the growing role of model portfolios in advisory practice. Citing Morningstar's 2025 U.S. Model Portfolio Landscape, the release states that assets tracking third-party model portfolios grew from $400 billion in 2023 to more than $645 billion in 2025, a 62% increase. Parrot CEO and founder Nikki Varanasi said the partnership aims to make institutional-quality strategies accessible to everyday investors. Bitwise Senior Investment Strategist Juan Leon said the Parrot thesis that personalized investing should not require manual effort at every step resonated with Bitwise. Bitwise's boilerplate notes it serves more than 5,500 private wealth teams, RIAs, family offices and institutional investors, along with 21 banks and broker-dealers. Interested parties were directed to Bitwise Head of Key Accounts Stephen Degnan for more information on the models.
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