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Bitcoin firm advertised by Nigel Farage loses 15% of asset value

Reported by Theguardian
Jul 2, 2026· 3 min read
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Key Takeaways
  • • Nigel Farage invested £215,000 for a 6.3% stake in Stack BTC Plc through his investment vehicle Thorn In The Side Ltd, positioning himself as a prominent political advocate for a bitcoin treasury strategy in the UK.
  • • Stack BTC executed a £2 million bitcoin purchase, which Farage publicly promoted through a promotional video filmed at Blockchain.com offices alongside former Conservative Chancellor Kwasi Kwarteng, who chairs the company.
  • • The company's share price quadrupled following Farage's March stake acquisition but has since declined 15% in asset value, reflecting volatility tied to both cryptocurrency market movements and regulatory scrutiny.
  • • UK lawmakers and regulators have called for investigations into potential market abuse and conflicts of interest, with concerns raised about Farage's dual role as a political figure and company stakeholder promoting the investment publicly.
  • • Stack BTC operates as a "bitcoin treasury company" structured as a listed investment vehicle, allowing shareholders to gain bitcoin exposure indirectly without direct cryptocurrency ownership; share price performance is expected to correlate with bitcoin price movements.
Summary
Nigel Farage, Reform UK leader and GB News anchor, has become a prominent political figure in cryptocurrency promotion following his £215,000 investment in Stack BTC Plc, a bitcoin treasury company. Farage acquired a 6.3% stake through his media investment vehicle Thorn In The Side Ltd in March 2026. The company, chaired by former Conservative Chancellor Kwasi Kwarteng, describes itself as a "listed investment vehicle with a primary focus on bitcoin," accumulating digital currency to provide shareholders with indirect exposure to bitcoin price movements without requiring direct cryptocurrency ownership.

Farage's involvement intensified when he publicly promoted Stack BTC's £2 million bitcoin purchase through a promotional video released alongside his weekly press conference. The video, filmed at the London offices of digital currency wallet provider Blockchain.com, featured Farage and Kwarteng dramatizing the bitcoin purchase order. This high-profile promotion reflects a broader strategy by Farage to position Reform UK and himself as aligned with the digital asset sector, a departure from his historical skepticism of cryptocurrency—Kwarteng himself had previously described bitcoin as a "total crapshoot" before joining Stack BTC.

The investment initially generated significant market enthusiasm. Following Farage's March stake acquisition, Stack BTC's share price quadrupled at one point. However, the stock has since retreated, with the company losing 15% of its asset value as reported in the current period. This decline reflects both broader cryptocurrency market volatility and emerging regulatory and political scrutiny surrounding Farage's dual roles as both a shareholder-advocate and political figure.

UK lawmakers and regulatory observers have raised concerns about potential conflicts of interest and market abuse. The Liberal Democrats and Labour have called for formal inquiries into Farage's arrangement, with criticism focusing on his simultaneous promotion of the company while holding a material financial stake. Regulators have been urged to examine whether Farage's public advocacy constitutes improper market promotion, given his political platform and media presence as a GB News anchor.

Stack BTC's stated use of capital includes M&A strategy initiation, bitcoin treasury accumulation, and general working capital. The business model inherently ties shareholder returns to bitcoin price appreciation, making it a leveraged bet on cryptocurrency market direction for investors. Farage's involvement has inadvertently made the company the focus of broader debates about cryptocurrency legitimacy in UK politics and whether political figures should actively promote digital asset investments in which they hold stakes.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Theguardian Bitcoin firm advertised by Nigel Farage loses 15% of asset value