Key Takeaways
- • JPMorgan Private Bank's 2026 Global Family Office Report found that 89% of surveyed family offices hold no cryptocurrency exposure, while 17% plan to invest in digital assets going forward.
- • Only 17% of families named crypto and digital assets as a future investment priority, dwarfed by the 65% who cited AI as a planned area of investment.
- • 72% of global family offices have no gold exposure, indicating limited appetite for traditional and emerging hedges despite elevated geopolitical risk.
- • Family offices allocate roughly 75% of assets to public equities and alternatives on average, with U.S. large-cap equities dominating public holdings and drawdown funds leading private allocations.
- • The survey covered 333 family offices across 30 countries, with participants averaging $1.6 billion in net worth.
Summary
The vast majority of global family offices remain on the sidelines when it comes to cryptocurrency, according to JPMorgan Private Bank's 2026 Global Family Office Report, published February 2, 2026. The report found that 89% of family offices surveyed have no exposure to crypto, and 17% plan to invest in digital assets going forward. CoinDesk reported that the findings came in the wake of a sharp sell-off in crypto markets over the preceding weekend.
The survey's findings also point to limited demand for other hedges. Despite what the bank described as a pervasive sense of geopolitical risk, 72% of global family offices have no gold exposure. The report characterized the appetite for both traditional and emerging hedges as limited among wealthy families.
JPMorgan's report attributed the reluctance partly to an internal debate within the bank over the role digital assets should play in a portfolio and how much weight they should carry given their elevated volatility and inconsistent correlation with other assets. Looking ahead, 65% of families said they planned to invest in AI, a theme that far outweighed crypto and digital assets as a priority.
On average, family offices allocate approximately 75% of assets to a combination of public equities and alternative investments. According to the report, U.S. large-cap equities dominate public holdings, while drawdown funds lead private allocations.
JPMorgan Private Bank interviewed 333 family offices across 30 countries for the report, with participants averaging $1.6 billion in net worth. Natacha Minnit, Global Co-Head of the Family Office Practice at JPMorgan Private Bank, said the report reflects the bank's collaboration with some of the world's most sophisticated family offices.
The survey's findings also point to limited demand for other hedges. Despite what the bank described as a pervasive sense of geopolitical risk, 72% of global family offices have no gold exposure. The report characterized the appetite for both traditional and emerging hedges as limited among wealthy families.
JPMorgan's report attributed the reluctance partly to an internal debate within the bank over the role digital assets should play in a portfolio and how much weight they should carry given their elevated volatility and inconsistent correlation with other assets. Looking ahead, 65% of families said they planned to invest in AI, a theme that far outweighed crypto and digital assets as a priority.
On average, family offices allocate approximately 75% of assets to a combination of public equities and alternative investments. According to the report, U.S. large-cap equities dominate public holdings, while drawdown funds lead private allocations.
JPMorgan Private Bank interviewed 333 family offices across 30 countries for the report, with participants averaging $1.6 billion in net worth. Natacha Minnit, Global Co-Head of the Family Office Practice at JPMorgan Private Bank, said the report reflects the bank's collaboration with some of the world's most sophisticated family offices.
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