Key Takeaways
- • Fibank (First Investment Bank), a Bulgaria-based bank, will let its more than one million customers buy digital assets directly within the My Fibank app, with launch expected in early 2027.
- • Bitpanda Enterprise, the institutional infrastructure arm of Bitpanda, will be the sole provider of crypto asset services under the arrangement and will run the service on its own infrastructure.
- • Bitpanda Enterprise's platform spans investment infrastructure, liquidity, custody, payments, stablecoins and tokenisation, and its existing partners include N26, Société Générale, Deutsche Börse Group, selected Raiffeisen Banks, RAKBANK and Onda Finance.
- • The deal reflects a broader shift in how consumers access crypto, moving from crypto-native exchanges toward the banking apps they already use, according to Bitpanda Enterprise Global Director Nadeem Ladki.
Summary
Fibank (First Investment Bank) has partnered with Bitpanda Enterprise, the institutional infrastructure arm of Austrian digital asset platform Bitpanda, to offer cryptocurrency investing directly within its mobile banking app. According to The Paypers, the service is expected to go live in early 2027 and will give Fibank's more than one million customers access to digital assets alongside their existing banking services in the My Fibank app. Bitpanda will serve as the sole provider of crypto asset services under the arrangement.
Under the partnership, Bitpanda Enterprise supplies the digital asset infrastructure and capabilities behind the offering, while Fibank integrates it into its existing app. Bitpanda Enterprise describes its technology as combining investment infrastructure, liquidity, custody, payments, stablecoins and tokenisation within a single ecosystem. The company serves banks, fintechs, brokers, trading firms, family offices and corporate clients, and through institutional partnerships provides digital asset access to end users across the EU, the UK, the UAE and Latin America. Its named partners include N26, Société Générale, Deutsche Börse Group, selected Raiffeisen Banks, RAKBANK and Onda Finance.
The Paypers reports that the partnership reflects a change in how consumers reach digital assets. Early adoption was driven largely by crypto exchanges and crypto-native users, but digital assets are increasingly offered through the banking and financial services people already use. Nadeem Ladki, Global Director of Bitpanda Enterprise, said banks are playing a central role in bringing digital assets into mainstream finance, and that the Fibank partnership applies this model in Bulgaria through a banking environment customers already know.
Bitpanda has pursued similar bank partnerships elsewhere, including an expanded arrangement with Raiffeisen Bank to offer crypto services at 55 bank branches in Austria, according to publisher context. The Fibank deal has been described in trade coverage as the first integrated crypto investment offering of its kind in Bulgaria. The publisher materials do not disclose financial terms of the arrangement.
Under the partnership, Bitpanda Enterprise supplies the digital asset infrastructure and capabilities behind the offering, while Fibank integrates it into its existing app. Bitpanda Enterprise describes its technology as combining investment infrastructure, liquidity, custody, payments, stablecoins and tokenisation within a single ecosystem. The company serves banks, fintechs, brokers, trading firms, family offices and corporate clients, and through institutional partnerships provides digital asset access to end users across the EU, the UK, the UAE and Latin America. Its named partners include N26, Société Générale, Deutsche Börse Group, selected Raiffeisen Banks, RAKBANK and Onda Finance.
The Paypers reports that the partnership reflects a change in how consumers reach digital assets. Early adoption was driven largely by crypto exchanges and crypto-native users, but digital assets are increasingly offered through the banking and financial services people already use. Nadeem Ladki, Global Director of Bitpanda Enterprise, said banks are playing a central role in bringing digital assets into mainstream finance, and that the Fibank partnership applies this model in Bulgaria through a banking environment customers already know.
Bitpanda has pursued similar bank partnerships elsewhere, including an expanded arrangement with Raiffeisen Bank to offer crypto services at 55 bank branches in Austria, according to publisher context. The Fibank deal has been described in trade coverage as the first integrated crypto investment offering of its kind in Bulgaria. The publisher materials do not disclose financial terms of the arrangement.
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