Key Takeaways
- • Hanwha Investment & Securities redesigned its mobile trading system (MTS) app in 2025 with AI-powered capabilities, new functionality, and enhanced user interface to modernize its digital trading platform and improve customer engagement across retail and institutional segments.
- • The platform integration expands beyond equities to encompass pensions and cryptocurrency, positioning Hanwha to capture growth in alternative asset classes and align with South Korean regulatory evolution in digital asset trading.
- • Hanwha Asset Management is reviewing Bitcoin, Ethereum, Solana, and XRP as underlying assets for a Virtual Asset Exchange Traded Fund (ETF), signaling institutional appetite for crypto-linked investment vehicles in the Korean market.
- • The firm signed a memorandum of understanding with Kresus Labs at ADFW 2025 to develop blockchain technology and digital wallet infrastructure, expanding Hanwha's fintech capabilities and positioning it as a digital-first wealth manager.
- • The MTS overhaul supports Hanwha's broader 2024-2025 strategy to enhance digital finance capabilities, expand its customer base among Millennials and Gen Z alongside VIP clients, and strengthen competitive positioning in Korea's evolving financial services landscape.
Summary
The platform overhaul aligns with Hanwha's broader capital expansion initiatives undertaken in 2024, which prioritized digital finance capabilities and new growth drivers. The company has simultaneously pursued blockchain infrastructure development through a memorandum of understanding signed with Kresus Labs at ADFW 2025, focused on building digital wallet infrastructure and blockchain technology integration. This partnership extends Hanwha's fintech ambitions beyond traditional securities trading into decentralized finance infrastructure.
On the cryptocurrency front, Hanwha Asset Management—the firm's asset management division established in 1988—is actively reviewing major digital assets including Bitcoin, Ethereum, Solana, and XRP as underlying assets for a proposed Virtual Asset Exchange Traded Fund. This evaluation indicates institutional-grade interest in crypto-linked investment products and reflects regulatory openness in South Korea's financial services ecosystem toward digital asset integration.
The MTS redesign targets both retail and institutional customer bases, with particular emphasis on engaging Millennials, Gen Z, and high-net-worth individuals through refined digital content, marketing strategies, and specialized financial services. Hanwha's Wealth Management division has simultaneously restructured into eight regional business divisions plus one retail headquarters, enabling localized strategies and faster decision-making. These organizational and technological investments position Hanwha to respond flexibly to the rapidly evolving Korean financial landscape while capturing secular growth in alternative assets and digital trading.
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