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How a Canadian vape retailer joined Binance billionaire Changpeng Zhao’s crypto empire

Reported by Thelogic
Sep 29, 2025· 3 min read
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Key Takeaways
  • • YZi Labs, the family office of Binance co-founder Changpeng Zhao, participated in a US$500-million investment in Nasdaq-listed CEA Industries, a Colorado-based company previously focused on agricultural equipment for marijuana growers and indoor farmers.
  • • CEA closed its acquisition of Canadian vape retailer Fat Panda in June, which sells online and through 33 stores in Manitoba, Ontario, and Saskatchewan, but the investment's purpose was to create a publicly traded vehicle for holding BNB, according to The Logic.
  • • Zhao's position in BNB made up about 98 per cent of his crypto portfolio as of February, per the report.
  • • The deal reflects a 2025 trend of turning penny stocks into crypto treasury companies, a practice some crypto insiders have called a systemic risk, while many such firms have announced buybacks to support slumping shares.
  • • Lawyer Jonathan Ip warned that crypto treasury companies create market manipulation opportunities that regulators have not yet addressed, as no clear insider trading rules currently govern token trading.
Summary
YZi Labs, the family office of Canadian billionaire Changpeng Zhao, announced in July that it was participating in a US$500-million investment in Nasdaq-listed CEA Industries, according to The Logic. The previous month, CEA, a Colorado-based company whose business had focused on agricultural equipment for marijuana growers and indoor farmers, closed an acquisition of Canadian vape retailer Fat Panda. Fat Panda sells its products online and in 33 stores across Manitoba, Ontario, and Saskatchewan. CEA and YZi Labs did not respond when asked whether CEA plans to continue operating the vape business.

The Logic reports that the vape operation was not the primary motivation for the deal. YZi Labs, which manages roughly US$10 billion and primarily invests in crypto, AI and biotech, intended to turn CEA into a publicly traded investment vehicle for BNB, a token that facilitates transactions on blockchains built by Binance. BNB represented about 98 per cent of Zhao's crypto portfolio as of February.

The transaction is part of a broader effort by Zhao to rehabilitate his public image following a 2023 settlement in which he stepped down as Binance CEO and served prison time after pleading guilty to failing to implement effective money-laundering controls. Zhao is reportedly seeking a pardon from U.S. President Donald Trump and is in talks with the Department of Justice about dropping a requirement for an independent monitor over Binance's compliance program. Binance exited Canada in 2023 following disputes with securities regulators. In a YouTube interview with CEA's new CEO David Namdar, Zhao said he does not control BNB, stating that it is not driven by one company or person.

The article places the CEA investment within a 2025 trend of converting penny stocks into vehicles for accumulating crypto, often profiting from resulting share price increases. American Bitcoin, formed through a merger of Hut 8's bitcoin mining business with a data centre venture linked to Eric Trump and Donald Trump Jr., went public via a reverse merger with Nasdaq-listed Gryphon Digital Mining earlier this month. Many such companies, including CEA, have recently announced stock buybacks to support their share prices, which The Logic describes as a possible sign of trouble. Some crypto insiders have characterized the treasury company trend as a systemic risk to digital asset markets.

Jonathan Ip, a lawyer who advises blockchain and cryptocurrency companies, told The Logic that crypto treasury companies create new avenues for market manipulation that regulators have not yet addressed. He noted that an insider could trade company-held tokens ahead of earnings news, conduct that would constitute insider trading if done with shares, but no clear rules currently govern crypto. "We probably need some policies around this," he said.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Thelogic How a Canadian vape retailer joined Binance billionaire Changpeng Zhao’s crypto empire