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Japanese game developer expands crypto push with SBI

Reported by Crypto
Jul 30, 2026· 3 min read
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Key Takeaways
  • • SBI Holdings acquires full control of Bitbank for ¥46.7 billion ($289 million), consolidating Japan's crypto infrastructure under a single major financial institution and positioning SBI as a dominant player in Asia's digital asset ecosystem.
  • • SBI Shinsei Bank launches crypto interest-conversion pilot allowing depositors to convert up to 20% of earned interest into Bitcoin, Ethereum, or XRP, marking one of Japan's boldest retail crypto banking experiments and a regulatory model unavailable to US banks under the GENIUS Act (signed July 2025).
  • • Japanese gaming developer commits ¥1 billion ($6.6 million) Bitcoin purchase over three months as part of Web3 expansion strategy, reflecting broader adoption of digital assets by traditional Japanese enterprises.
  • • SBI expands regional footprint through majority stake in Singapore-based Coinhako and partnership with blockchain gaming platform Oasys, signaling intent to build Asia's first cross-border digital asset empire with gaming and financial services integration.
  • • SBI launches JPYSC lending product offering 3% annualized yield and continues XRP rewards strategy, leveraging longtime partnership with Ripple to differentiate crypto offerings in Japan's regulated Payment Services Act framework.
Summary
SBI Holdings, Japan's dominant financial services conglomerate, is accelerating a multi-pronged cryptocurrency expansion that positions the group as Asia's leading bridge between traditional finance and digital assets. The centerpiece is SBI's acquisition of full control over Bitbank, Japan's major crypto exchange, for ¥46.7 billion ($289 million). This transaction consolidates retail crypto trading, institutional infrastructure, and deposit-linked digital asset services under unified ownership, pending regulatory approval.

Parallel to the Bitbank consolidation, SBI Shinsei Bank has initiated a landmark retail crypto pilot launching June 10, allowing depositors to convert up to 20% of earned interest into Bitcoin, Ethereum, or XRP through linked SBI VC Trade accounts. The pilot operates within Japan's Payment Services Act framework, where banks can partner directly with licensed exchanges—a regulatory pathway unavailable in the United States. The GENIUS Act, signed July 2025, explicitly prohibits US stablecoin issuers from paying yield to holders, reflecting Treasury concerns over the $6.6 trillion in transactional deposits that could migrate to crypto products. SBI's model converts interest payments at prevailing market prices on settlement dates, offering retail exposure rather than material yield enhancement, though the group plans permanent rollout if demand justifies the cost.

Beyond banking, SBI is executing a broader Asia-centric strategy. The group acquired a majority stake in Singapore-based crypto platform Coinhako as part of plans to build a regional digital asset network, while partnering with blockchain gaming platform Oasys to expand use cases in Asia's gaming sector. SBI's XRP strategy remains central to differentiation, reflecting the group's longstanding relationship with Ripple. Additionally, a Japanese gaming developer has committed ¥1 billion ($6.6 million) in Bitcoin purchases over three months, signaling enterprise adoption alongside SBI's institutional push.

SBI's expanded product suite includes a JPYSC lending vehicle offering 3% annualized yield through SBI VC Trade, further demonstrating the group's attempt to integrate crypto offerings into traditional savings and investment behavior. These moves collectively represent the most ambitious financial institution-led crypto expansion in Asia, leveraging regulatory clarity in Japan and Singapore to build integrated digital asset services that US competitors cannot yet replicate.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Crypto Japanese game developer expands crypto push with SBI