Key Takeaways
- • Liquid launched Co-Invest, a ChatGPT and Claude application enabling users to fund accounts, analyze markets, and execute live trades without leaving the AI assistant interface, spanning over 500 markets across crypto, equities, foreign exchange, Polymarket prediction markets, and pre-IPO secondaries.
- • Co-Invest processes funding, market analysis, and trade execution entirely within the conversation—a structural advantage over competitor MoonPay's ChatGPT app (launched May 24), which generates a checkout link and redirects users to MoonPay's site for KYC and payment completion.
- • The launch reflects a competitive shift in embedded trading: OpenAI rolled out personal finance tools for ChatGPT Pro users via Plaid integration on May 15, while Gemini introduced Agentic Trading last month via the Model Context Protocol (MCP), enabling AI models to connect directly to exchange accounts.
- • Liquid CEO Franklyn Wang contends that traditional consumer brokerages face structural disincentives to embed services in AI assistants—citing Robinhood's absence of a public API outside crypto and business model dependencies on payment for order flow and net interest margin that erode when users become better informed.
- • The product targets the intersection of AI-driven investment discovery and frictionless execution, positioning Co-Invest as a response to users seeking AI recommendations without ecosystem lock-in or platform switching costs.
Summary
Liquid, a multi-asset trading platform, launched Co-Invest on May 26, 2026, integrating live trading functionality directly into ChatGPT and Claude. The application allows users to deposit funds via card, on-chain transfer, or external wallet; receive market analysis; and execute trades—including setting stop-loss and take-profit levels—without exiting the chat interface. The platform supports exposure to crypto, equities, foreign exchange, Polymarket prediction market positions, and pre-IPO secondaries across more than 500 markets.
The timing reflects an accelerating wave of AI-native financial products. MoonPay debuted its ChatGPT app on May 24, enabling purchases of bitcoin, XRP, Solana, and USDC through the chatbot, though with a key operational difference: MoonPay's product generates a checkout link and redirects users to complete KYC and payment on its site. Co-Invest's embedded execution model—processing funding, analysis, and trade confirmation within the conversation—represents a more seamless user experience. This launch follows OpenAI's May 15 introduction of personal finance tools for ChatGPT Pro subscribers via Plaid integration and Gemini's Agentic Trading feature (introduced in April), which leverages the Model Context Protocol (MCP) to connect AI models directly to exchange accounts.
Franklyn Wang, Liquid's founder and CEO, articulated the strategic rationale in an interview with The Block: the company recognized that users increasingly rely on AI for investment decision-making and sought to eliminate friction by consolidating discovery, analysis, and execution in a single interface. Wang also identified a structural competitive moat: established consumer brokerages face disincentives to embed their services within AI assistants. He cited Robinhood's lack of a public API outside crypto and noted that platforms dependent on payment for order flow and net interest margin economics risk losing ground when better-informed users become less sticky or migrate to competing platforms.
The Co-Invest launch underscores a broader trend in which AI assistants are evolving from information tools into transaction platforms, particularly in alternative and emerging asset classes where traditional brokerage distribution has been limited.
The timing reflects an accelerating wave of AI-native financial products. MoonPay debuted its ChatGPT app on May 24, enabling purchases of bitcoin, XRP, Solana, and USDC through the chatbot, though with a key operational difference: MoonPay's product generates a checkout link and redirects users to complete KYC and payment on its site. Co-Invest's embedded execution model—processing funding, analysis, and trade confirmation within the conversation—represents a more seamless user experience. This launch follows OpenAI's May 15 introduction of personal finance tools for ChatGPT Pro subscribers via Plaid integration and Gemini's Agentic Trading feature (introduced in April), which leverages the Model Context Protocol (MCP) to connect AI models directly to exchange accounts.
Franklyn Wang, Liquid's founder and CEO, articulated the strategic rationale in an interview with The Block: the company recognized that users increasingly rely on AI for investment decision-making and sought to eliminate friction by consolidating discovery, analysis, and execution in a single interface. Wang also identified a structural competitive moat: established consumer brokerages face disincentives to embed their services within AI assistants. He cited Robinhood's lack of a public API outside crypto and noted that platforms dependent on payment for order flow and net interest margin economics risk losing ground when better-informed users become less sticky or migrate to competing platforms.
The Co-Invest launch underscores a broader trend in which AI assistants are evolving from information tools into transaction platforms, particularly in alternative and emerging asset classes where traditional brokerage distribution has been limited.
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