REX and Tuttle Launch 2x Strive ETF ASSX for Bitcoin Treasury Exposure

REX Shares and Tuttle Capital Management have launched ASSX, a leveraged ETF designed to deliver twice the daily performance of Strive shares. The fund began trading on Cboe and represents the first U.S. ETF offering 2x daily long exposure to Strive (ticker: ASST), a publicly traded bitcoin-treasury company. The ETF seeks to achieve 200% of Strive's daily returns before fees and expenses.

Unlike spot Bitcoin ETFs that hold Bitcoin directly and track its price movement, ASSX provides leveraged exposure to an equity security—specifically the stock of a company with significant Bitcoin holdings. This structural distinction is significant for investors seeking indirect bitcoin exposure through corporate treasury strategies rather than commodity price exposure. Strive positions itself as a bitcoin-treasury company, meaning its operations and asset base are centered on accumulating and holding Bitcoin as a strategic reserve.

The launch targets active traders and institutional investors seeking amplified exposure to corporate bitcoin strategies. By offering 2x daily leverage on an equity rather than on Bitcoin itself, ASSX allows investors to benefit from both Strive's appreciation and the leverage multiplier. REX Shares' decision to develop this product alongside its existing BTCL offering (which provides 2x daily Bitcoin exposure) suggests the firm is diversifying its leveraged crypto exposure across both direct commodity plays and equity-based strategies.

This launch reflects broader market momentum toward bitcoin-holding corporate structures and demonstrates growing institutional and retail demand for leveraged exposure to alternative asset classes. The product adds to a growing ecosystem of leveraged and inverse ETFs designed for tactical trading strategies.