Key Takeaways
- • REX Shares and Tuttle Capital Management launched ASSX, the first U.S. ETF offering 2x daily long exposure to Strive, Inc. (ASST), a bitcoin-treasury company, now trading on Cboe.
- • ASSX is designed as a single-day trading instrument with daily leverage reset, targeting active traders seeking 2x daily performance of ASST stock before fees and expenses—not a bitcoin ETF.
- • Strive, Inc. held 24,531 bitcoin as of September 4, 2026, positioning it among larger U.S. public-company bitcoin treasuries; the company was formed through a September 2025 merger between Nasdaq-listed Asset Entities, Inc. and asset manager Strive, Inc.
- • REX Shares manages $5 billion in assets and now operates a T-REX ETF suite comprising over 40 leveraged and inverse single-stock ETFs, expanding its first-to-market product offerings in the leveraged single-stock ETF space.
- • Scott Acheychek, COO of REX, stated ASSX addresses trader demand for "the tool that was missing," as ASST already attracted active trading activity and exhibits volatility tied to bitcoin price movements.
Summary
REX Shares and Tuttle Capital Management announced the launch of ASSX (T-REX 2X Long ASST Daily Target ETF), marking the first U.S. ETF to provide 2x daily long exposure to Strive, Inc. (Nasdaq: ASST), a publicly traded bitcoin-treasury company. The fund is now listed and trading on Cboe. According to product specifications, ASSX is structured to deliver 200% of ASST's daily performance before fees and expenses, with a holding period of one trading day and automatic daily leverage reset.
Strive, Inc. operates as a bitcoin treasury firm holding and managing bitcoin as a core corporate asset. As of September 4, 2026, Strive held 24,531 bitcoin, positioning it among the larger U.S. public-company bitcoin treasuries. The company took its current form in September 2025 through a merger between Nasdaq-listed Asset Entities, Inc. and asset manager Strive, Inc., and has since funded its bitcoin accumulation through a combination of common and preferred equity offerings. Notably, ASSX is not a bitcoin ETF and does not seek 2x the price of bitcoin itself; rather, it tracks 2x the daily stock performance of ASST.
The ETF is explicitly designed for active traders with a single-session holding period and daily leverage reset mechanism. According to Scott Acheychek, COO of REX, "ASSX is the first ETF in the U.S. offering 2x daily long exposure to ASST. Traders were already active in the name. This is the tool that was missing." Matt Tuttle, CEO and CIO of Tuttle Capital Management, noted that "ASST moves, and it moves with bitcoin," underscoring the stock's volatility profile and correlation to cryptocurrency prices—the type of movement active traders seek to capitalize on for directional positions.
This launch expands REX Shares' T-REX ETF suite, which now includes over 40 leveraged and inverse single-stock ETFs. REX Shares, which manages $5 billion in assets, has positioned itself as a first-to-market provider in the leveraged and inverse single-stock ETF category. The ASSX launch reflects broader institutional demand for intraday leveraged exposure tools tailored to volatile, actively traded equities with cryptocurrency exposure.
Strive, Inc. operates as a bitcoin treasury firm holding and managing bitcoin as a core corporate asset. As of September 4, 2026, Strive held 24,531 bitcoin, positioning it among the larger U.S. public-company bitcoin treasuries. The company took its current form in September 2025 through a merger between Nasdaq-listed Asset Entities, Inc. and asset manager Strive, Inc., and has since funded its bitcoin accumulation through a combination of common and preferred equity offerings. Notably, ASSX is not a bitcoin ETF and does not seek 2x the price of bitcoin itself; rather, it tracks 2x the daily stock performance of ASST.
The ETF is explicitly designed for active traders with a single-session holding period and daily leverage reset mechanism. According to Scott Acheychek, COO of REX, "ASSX is the first ETF in the U.S. offering 2x daily long exposure to ASST. Traders were already active in the name. This is the tool that was missing." Matt Tuttle, CEO and CIO of Tuttle Capital Management, noted that "ASST moves, and it moves with bitcoin," underscoring the stock's volatility profile and correlation to cryptocurrency prices—the type of movement active traders seek to capitalize on for directional positions.
This launch expands REX Shares' T-REX ETF suite, which now includes over 40 leveraged and inverse single-stock ETFs. REX Shares, which manages $5 billion in assets, has positioned itself as a first-to-market provider in the leveraged and inverse single-stock ETF category. The ASSX launch reflects broader institutional demand for intraday leveraged exposure tools tailored to volatile, actively traded equities with cryptocurrency exposure.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.