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REX launches 2x Strive ETF ASSX on Cboe

Reported by Crypto
Sep 21, 2026· 3 min read
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Key Takeaways
  • • REX Shares and Tuttle Capital Management launched the T-REX 2X Long ASST Daily Target ETF (ASSX) on Cboe, offering 200% daily leveraged exposure to Strive shares, marking the first U.S. ETF with 2x daily long exposure to a Bitcoin treasury company.
  • • ASSX does not hold Bitcoin directly but instead provides leveraged equity exposure to Strive, Inc., which currently holds 25,000 Bitcoin and ranks as the fifth-largest publicly traded corporate Bitcoin holder.
  • • Strive shares closed at $30.09 on Friday, up 6.4%, exceeding the $29.40 average 12-month analyst price target tracked by S&P Global, demonstrating investor appetite for Bitcoin treasury company equities.
  • • The fund employs daily leverage reset mechanics, meaning returns beyond single-day trading periods will diverge significantly from 2x the underlying Strive performance—a structural feature critical for active traders to understand.
  • • REX and Tuttle's product suite now includes 2x leveraged ETFs tied to Strategy, BitMine, Cipher Mining, Circle, and SharpLink, signaling broader institutional demand for amplified exposure to crypto-linked equities.
Summary
REX Shares and Tuttle Capital Management launched the T-REX 2X Long ASST Daily Target ETF (ASSX) on Friday on Cboe, targeting institutional and active traders seeking leveraged exposure to Bitcoin treasury companies without direct cryptocurrency holdings. The fund seeks to deliver 200% of Strive's daily share-price performance before fees and expenses, making it the first U.S. ETF offering 2x daily long exposure to a publicly traded Bitcoin treasury firm.

Strive, Inc. (ticker ASST) serves as the fund's underlying asset. The company currently holds 25,000 Bitcoin, positioning it as the fifth-largest publicly traded corporate Bitcoin holder according to BitcoinTreasuries.NET data. Rather than tracking Bitcoin's price directly through spot exposure, ASSX provides equity-linked leverage to Strive's stock performance, enabling investors to amplify upside participation in Bitcoin treasury companies during periods of positive price movement.

On the fund's launch Friday, Strive shares gained 6.4% to close at $30.09, surpassing the $29.40 average 12-month analyst price target tracked by S&P Global. This performance reflects growing investor demand for publicly traded vehicles offering Bitcoin exposure through corporate treasury strategies rather than direct cryptocurrency ownership.

Investors should note that ASSX employs daily leverage reset mechanics. This structure means the fund resets its 2x leverage exposure at the close of each trading day, creating significant tracking divergence over multi-day holding periods. Returns extending beyond a single trading session will not approximate twice the underlying Strive performance, making ASSX unsuitable for buy-and-hold strategies and best suited to active traders executing tactical, short-term positions.

REX and Tuttle have expanded their leveraged ETF ecosystem beyond ASSX, now offering similar 2x structures tied to Strategy, BitMine, Cipher Mining, Circle, and SharpLink. This product proliferation signals sustained institutional appetite for leveraged exposure to crypto-linked equities and reflects broader market recognition of Bitcoin treasury companies as a viable alternative asset class for amplified equity participation.

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Sources

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Crypto REX launches 2x Strive ETF ASSX on Cboe