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SEC Proposes New Rules to Allow Public Crypto Token Sales

Reported by Blockonomi
Aug 28, 2026· 2 min read
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Key Takeaways
  • • The SEC proposed Regulation Crypto Assets on August 18, 2026, establishing two exemptions that allow crypto projects to raise $5 million (early-stage) or up to $75 million annually (larger projects) without full securities registration.
  • • Both exemptions require issuer disclosures to investors; the $75 million pathway additionally mandates financial statement filing and ongoing reporting compliance, creating a structured regulatory framework absent since the 2017–2018 ICO boom.
  • • The proposal includes a safe harbor provision enabling tokens to exit investment contract status once issuers complete promised development work, addressing a key uncertainty in token classification.
  • • Venture investors view clearer rules as potentially beneficial for legitimate US-based fundraising, though market demand for new token offerings has significantly declined since the ICO era as capital has concentrated in Bitcoin and established digital assets.
  • • The proposal is open for 60-day public comment and operates independently from the stalled CLARITY Act in the Senate, establishing a parallel regulatory pathway.
Summary
The SEC has proposed a new regulatory framework designed to facilitate cryptocurrency fundraising by establishing exemptions from full securities registration. Unveiled on August 18, 2026, Regulation Crypto Assets introduces two distinct pathways: one allowing early-stage crypto startups to raise up to $5 million over a four-year period, and a second permitting larger projects to raise as much as $75 million within any 12-month period. Both exemptions represent a deliberate attempt to create legal certainty for token issuances in the United States after years of regulatory ambiguity.

The regulatory structure incorporates graduated disclosure and reporting requirements calibrated to project scale. Issuers utilizing either exemption must provide investors with project disclosures; those accessing the $75 million pathway face additional obligations including financial statement filing and continuing reporting requirements. Notably, the proposal introduces a safe harbor mechanism that permits tokens to transition out of investment contract status upon completion of issuer-promised development work—a provision addressing long-standing classification uncertainty that has complicated fundraising for crypto projects.

The timing of this proposal reflects a marked shift in market dynamics since the 2017–2018 ICO boom, when projects routinely raised substantial capital with minimal documentation or regulatory oversight. That era concluded following widespread project failures, price collapses, scams, and litigation that prompted significant offshore migration of fundraising activity. Venture investors acknowledge that clearer regulatory rules could facilitate legitimate US-based capital formation, yet industry participants note that fundraising concerns no longer dominate strategic priorities. Capital flows have concentrated predominantly in Bitcoin and other established digital assets, substantially reducing investor appetite for new token offerings.

The proposal enters the regulatory pipeline as a 60-day public comment period, operating on a separate track from the CLARITY Act, which remains stalled in the Senate. This independence may provide faster implementation of baseline standards, though the ultimate adoption timeline and any modifications resulting from stakeholder feedback remain uncertain.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Blockonomi SEC Proposes New Rules to Allow Public Crypto Token Sales