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Secret Deals, Foreign Investments, Presidential Policy Changes: The Rise of Trump’s Crypto Firm (Published 2025)

Reported by The New York Times
Apr 29, 2025· 2 min read
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Key Takeaways
  • • World Liberty Financial, the Trump family's cryptocurrency venture, generated over $550 million in sales, with substantial proceeds directed to the president's family, according to New York Times reporting.
  • • Zachary Folkman, representing World Liberty, pitched cryptocurrency startups on "partnerships" requiring multimillion-dollar payments ($10–$30 million range) in exchange for association with the Trump brand and public credibility—arrangements multiple executives characterized as undisclosed endorsement deals.
  • • A UAE royal with intelligence ties acquired a 49% stake in World Liberty for approximately $500 million, raising national security concerns regarding foreign investment in a Trump family entity during his presidency.
  • • World Liberty benefited directly from presidential policy actions, including Trump's announced federal cryptocurrency stockpile, creating potential conflicts of interest between family business interests and official governance.
  • • Multiple cryptocurrency firms rejected World Liberty's partnership proposals after determining the deals were unethical and constituted hidden endorsement arrangements disguised as commercial partnerships.
Summary
World Liberty Financial, a cryptocurrency firm unveiled by President Trump and his sons, has emerged as a significant revenue generator for the Trump family while operating through undisclosed deal structures that raised ethical concerns among potential business partners. According to New York Times reporting, the venture generated more than $550 million in sales, with a substantial portion allocated to the president's family.

The firm's business development strategy centered on soliciting partnerships from cryptocurrency startups, particularly in offshore jurisdictions. Zachary Folkman, an entrepreneur previously associated with other ventures, served as a key representative pitching deals via encrypted messaging platforms. These pitches framed partnerships as mutually beneficial arrangements, but required counterparties to make multimillion-dollar payments—ranging between $10 million and $30 million—to World Liberty in exchange for association with the Trump brand and enhanced credibility in the market. Multiple cryptocurrency executives rejected these proposals, concluding the arrangements constituted undisclosed endorsement sales rather than legitimate commercial partnerships, and questioned the ethics of structuring deals to conceal the nature of the financial exchange.

World Liberty's operations have demonstrated direct financial benefit from presidential policy decisions. Trump's announcement of a federal cryptocurrency stockpile and his administration's appointment of crypto-friendly regulators created favorable conditions for the venture, raising governance concerns regarding potential conflicts of interest between family business operations and official executive functions.

Foreign investment in World Liberty compounds these concerns. A prominent Abu Dhabi royal with intelligence connections secretly acquired a 49% ownership stake in the cryptocurrency firm for approximately $500 million. This foreign investment structure—involving a high-level UAE figure in a Trump family business during active presidential tenure—presents national security and conflict-of-interest implications that extend beyond traditional business disclosures.

Despite maintaining that no improper conduct occurred, World Liberty's executives continued marketing their cryptocurrency token to international buyers while executing similar deal structures with additional firms, suggesting systematic rather than isolated business practices.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

The New York Times Secret Deals, Foreign Investments, Presidential Policy Changes: The Rise of Trump’s Crypto Firm (Published 2025)