Key Takeaways
- • Strive added 3,311 BTC in the past week, lifting its total holdings to 32,773 BTC, worth approximately $2.697 billion according to AMBCrypto, at a reported price of $82,300 per bitcoin.
- • Strive introduced SATS, a perpetual preferred stock offering a fixed 15% annual dividend paid every business day, ranking below its SATA preferred in the capital structure.
- • The firm holds $208 million in exercised warrants that provide additional capital for its bitcoin strategy.
- • Strive, the fifth-largest bitcoin digital asset treasury, is at odds with MSCI's proposal to exclude crypto treasury firms from its global indexes.
- • Michael Saylor publicly endorsed the move, stating Strive is turning demand for digital equity ($ASST) and digital credit ($SATA) into demand for bitcoin.
Summary
Strive has introduced SATS, a new perpetual preferred stock offering a fixed 15% annual dividend, paid every business day. SATS ranks below the company's existing SATA preferred, which carries a variable 13% dividend and a $100 minimum issuance price, meaning SATA holders have priority in financial difficulty. Strive says the offering will attract income-focused investors and provide additional capital to increase its bitcoin exposure, while strengthening SATA by adding a layer of capital beneath it. Matt Cole, Chairman and CEO of Strive, said that if the SATS IPO is successful, SATA remains the most senior instrument in the capital structure.
Strategy founder Michael Saylor endorsed the development, stating that Strive is turning demand for digital equity ($ASST) and digital credit ($SATA) into demand for bitcoin, and that its growth shows capital markets accelerating bitcoin adoption. Strive has made 36 purchases since September 3, 2025, despite bitcoin's decline from around $124,500 to $83,368.64 at press time. Its stock was trading at $27.59 after a 0.12% decline in the prior session, and was up 82.92% year to date.
Strive has also opposed MSCI's proposal to exclude crypto treasury firms from its global indexes, arguing that companies offering bitcoin-backed financial products should qualify as operating businesses. Strive contends that firms such as Strategy and itself actively manage bitcoin reserves to issue products with differing risk, yield, and liquidity profiles.
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