Key Takeaways
- • Strive has accumulated 20,167 BTC across multiple tranches, most recently purchasing 20 BTC in late July at an average price of $63,191 per coin, positioning the company among the top 10 publicly traded Bitcoin holders globally.
- • The company deployed $185.2 million to acquire 2,500 BTC at $74,092 per coin in a June 2026 transaction disclosed via SEC Form 8-K filing, capitalizing on weakness in Bitcoin's price.
- • Strive's Bitcoin holdings have surged from 5,000 BTC in fall 2025 to over 20,000 BTC in less than one year, a four-fold increase funded through equity offerings, perpetual preferred shares (SATA), and capital markets activity.
- • The company plans to expand at-the-market fundraising by $4.2 billion ($2.1 billion in common stock and $2.1 billion in preferred stock offerings) to accelerate continued Bitcoin accumulation at scale.
- • Strive's capital structure leverages a hybrid approach: perpetual preferred shares (SATA) trading in the $99–$101 range with dividend yields to fund acquisitions, paired with Class A and Class B common equity to minimize dilution while maintaining treasury growth.
Summary
Strive, Inc. has established itself as an aggressive institutional accumulator of Bitcoin, with holdings reaching 20,167 BTC as of August 2026. The company's latest disclosed purchase involved acquiring 20 BTC in late July at an average price of $63,191 per coin, bringing total holdings to 20,020 BTC. This follows a larger acquisition of 2,500 BTC in June 2026 for approximately $185.2 million at an average price of $74,092 per coin, executed during a period of Bitcoin price weakness and disclosed to the SEC via Form 8-K filing.
The Dallas-based treasury company, headed by CEO Matt Cole—who previously managed a $70 billion portfolio at CalPERS—has transformed its business model into a structured Bitcoin accumulation vehicle. Strive's Bitcoin holdings have grown from zero to over 20,000 BTC in less than twelve months, a dramatic expansion that follows the September 2025 merger between Asset Entities Inc. and Strive Enterprises, which created the publicly listed ASST ticker entity and provided an initial 69 BTC through a Section 351 exchange. This positioning places Strive among the top 10 publicly traded corporate holders of Bitcoin, with total holdings valued at over $1.1 billion.
The company's funding mechanism relies on a sophisticated capital structure designed to support sustained Bitcoin purchases. Strive issues Variable Rate Series A Perpetual Preferred Stock (SATA) listed on Nasdaq, which trades in a target range of $99–$101 and is structured to generate recurring dividends while minimizing shareholder volatility. This preferred equity layer is paired with Class A and Class B common stock and cash reserves. To accelerate future accumulation, Strive announced plans to expand its at-the-market fundraising programs by $4.2 billion, split equally between $2.1 billion in additional common stock offerings and $2.1 billion in preferred stock issuances.
Strive's aggressive Bitcoin treasury strategy reflects a broader shift in institutional capital allocation toward cryptocurrency as a reserve asset. Under CEO Cole's leadership, the company has positioned Bitcoin as "the most secure, transparent, and resilient reserve asset available to corporations today," signaling a fundamental reorientation from its 2022 origins as an anti-ESG asset manager founded by entrepreneur Vivek Ramaswamy toward a specialized Bitcoin treasury and structured finance platform.
The Dallas-based treasury company, headed by CEO Matt Cole—who previously managed a $70 billion portfolio at CalPERS—has transformed its business model into a structured Bitcoin accumulation vehicle. Strive's Bitcoin holdings have grown from zero to over 20,000 BTC in less than twelve months, a dramatic expansion that follows the September 2025 merger between Asset Entities Inc. and Strive Enterprises, which created the publicly listed ASST ticker entity and provided an initial 69 BTC through a Section 351 exchange. This positioning places Strive among the top 10 publicly traded corporate holders of Bitcoin, with total holdings valued at over $1.1 billion.
The company's funding mechanism relies on a sophisticated capital structure designed to support sustained Bitcoin purchases. Strive issues Variable Rate Series A Perpetual Preferred Stock (SATA) listed on Nasdaq, which trades in a target range of $99–$101 and is structured to generate recurring dividends while minimizing shareholder volatility. This preferred equity layer is paired with Class A and Class B common stock and cash reserves. To accelerate future accumulation, Strive announced plans to expand its at-the-market fundraising programs by $4.2 billion, split equally between $2.1 billion in additional common stock offerings and $2.1 billion in preferred stock issuances.
Strive's aggressive Bitcoin treasury strategy reflects a broader shift in institutional capital allocation toward cryptocurrency as a reserve asset. Under CEO Cole's leadership, the company has positioned Bitcoin as "the most secure, transparent, and resilient reserve asset available to corporations today," signaling a fundamental reorientation from its 2022 origins as an anti-ESG asset manager founded by entrepreneur Vivek Ramaswamy toward a specialized Bitcoin treasury and structured finance platform.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.