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The Funding: Why Japan's SBI Holdings is investing big in crypto

Reported by Theblock
Jul 12, 2026· 2 min read
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Key Takeaways
  • • SBI Holdings acquired a 20% stake in U.S. cryptocurrency exchange EDX Markets, positioning itself to expand distribution of its yen-denominated stablecoin JPYSC across American markets.
  • • SBI debuted JPYSC stablecoin in June 2026 and is actively building infrastructure partnerships to accelerate adoption, including restaurant merchant integrations and logistics provider collaborations.
  • • The Japanese financial conglomerate has established a strategic partnership with the Solana Foundation to develop on-chain financial markets and tokenized assets, leveraging Solana blockchain infrastructure.
  • • SBI's crypto expansion strategy extends across multiple geographies and platforms, including a majority stake acquisition in Singapore-based Coinhako and a $50 million investment in U.S. stablecoin issuer Circle, signaling a coordinated Asia-Pacific and transatlantic approach.
  • • Japan's regulatory environment, while restrictive, has created a competitive moat for SBI as the company maintains compliance through rigorous security audits and works within government-approved digital asset whitelists.
Summary
SBI Holdings, Japan's largest financial services conglomerate, is executing an aggressive expansion into cryptocurrency infrastructure and stablecoin distribution. On July 7, 2026, the company acquired a 20% stake in EDX Markets, a U.S.-based cryptocurrency exchange, marking a strategic entry into American crypto markets. The investment is explicitly designed to expand the reach of JPYSC, SBI's yen-denominated stablecoin that launched in June 2026. This timing demonstrates SBI's intent to achieve rapid market penetration following the stablecoin's debut.

The company's broader cryptocurrency strategy reveals a multi-pronged approach combining blockchain infrastructure partnerships, stablecoin ecosystem development, and geographic diversification. SBI announced a strategic partnership with the Solana Foundation focused on building on-chain financial markets centered on Japan, positioning Solana's blockchain as core infrastructure for SBI's digital asset expansion. Additionally, SBI has invested $50 million in Circle, a major U.S. stablecoin issuer, and acquired a majority stake in Singapore-based Coinhako, establishing a foothold across the Asia-Pacific region.

Beyond institutional partnerships, SBI is driving practical adoption of JPYSC through merchant integrations and operational deployments. The company has secured restaurant partners accepting the stablecoin at point-of-sale and partnered with Japan logistics providers serving Amazon to utilize JPYSC in operations, creating real-world payment use cases that extend beyond speculative trading.

Japan's stringent regulatory framework, while challenging, has created structural advantages for SBI. The company operates under strict government oversight, with only approved digital assets listed on its platforms following rigorous security audits. This compliance-first approach has required four years of regulatory navigation to launch SBI's initial crypto fund, but positions the company as an institutional-grade player in a market where regulatory clarity attracts institutional capital.

SBI's positioning reflects a broader Japanese institutional move into digital assets, with competitors including Rakuten and Mitsubishi also developing blockchain-based services. However, SBI's combination of stablecoin issuance, exchange equity stakes, and blockchain partnerships suggests the most comprehensive infrastructure build-out among Japanese financial players.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Theblock The Funding: Why Japan's SBI Holdings is investing big in crypto