Key Takeaways
- • World Liberty Financial, the Trump family's crypto venture, is planning to launch a publicly traded treasury company designed to hold its proprietary WLFI token and cash, with a target raise of $1.5 billion.
- • Eric Trump and Donald Trump Jr. are expected to serve on the board of the new entity, which will operate as a shell company already listed on NASDAQ that World Liberty has acquired.
- • The WLFI token has generated $550 million in sales since World Liberty's launch in fall 2024, with the Trump family's stake valued at approximately $5 billion based on token valuations around 23 cents.
- • The strategy mirrors the "digital asset treasury company" model popularized by Michael Saylor's MicroStrategy, which repositioned itself as a Bitcoin-holding vehicle in 2020 and renamed itself Strategy in 2025, allowing investors to gain cryptocurrency exposure through public equity.
- • The initiative represents an expansion of the Trump family's growing crypto ecosystem, which includes the WLFI token, the USD1 stablecoin, and planned products such as a debit card and tokenized commodity assets.
Summary
World Liberty Financial, the cryptocurrency venture backed by President Trump and his family, is preparing to announce a new public company dedicated to holding its proprietary WLFI token alongside cash reserves. According to details reviewed by Fortune and shared with investors by three sources with knowledge of the proposal, the treasury company targets a $1.5 billion capital raise and plans to list on NASDAQ through an existing shell company that World Liberty has already acquired.
The corporate structure will position Eric Trump and Donald Trump Jr. on the board of the new entity, centralizing family leadership over the initiative. This move follows the launch of World Liberty Financial itself in fall 2024, which has already generated substantial momentum in cryptocurrency markets. The WLFI token has achieved $550 million in sales, and based on token valuations hovering around 23 cents, the Trump family's equity stake in World Liberty is valued at approximately $5 billion.
The proposed treasury company strategy directly parallels the model established by billionaire Michael Saylor's MicroStrategy, which pivoted its business model in 2020 to accumulate Bitcoin as a core balance sheet asset. That transformation proved highly profitable as Bitcoin appreciated, and MicroStrategy rebranded itself as Strategy in 2025. Market participants adopted the company's stock as a proxy for Bitcoin exposure, driving share price gains correlated with cryptocurrency appreciation. World Liberty's new treasury company would employ an analogous structure, allowing public equity investors to gain exposure to WLFI token appreciation without directly purchasing cryptocurrency.
The announcement reflects a broader trend toward "digital asset treasury companies"—publicly traded firms that hold large cryptocurrency positions on their balance sheets. This structure creates potential tax and regulatory efficiencies while simultaneously offering investors a traditional equity vehicle through which to gain cryptocurrency exposure. World Liberty's expansion into this space underscores the Trump family's aggressive positioning within the digital asset sector, which already includes the USD1 stablecoin and planned future products including a debit card and tokenized commodity assets.
Spokespeople for World Liberty Financial, Eric Trump, and Donald Trump Jr. did not respond to requests for comment on the proposal.
The corporate structure will position Eric Trump and Donald Trump Jr. on the board of the new entity, centralizing family leadership over the initiative. This move follows the launch of World Liberty Financial itself in fall 2024, which has already generated substantial momentum in cryptocurrency markets. The WLFI token has achieved $550 million in sales, and based on token valuations hovering around 23 cents, the Trump family's equity stake in World Liberty is valued at approximately $5 billion.
The proposed treasury company strategy directly parallels the model established by billionaire Michael Saylor's MicroStrategy, which pivoted its business model in 2020 to accumulate Bitcoin as a core balance sheet asset. That transformation proved highly profitable as Bitcoin appreciated, and MicroStrategy rebranded itself as Strategy in 2025. Market participants adopted the company's stock as a proxy for Bitcoin exposure, driving share price gains correlated with cryptocurrency appreciation. World Liberty's new treasury company would employ an analogous structure, allowing public equity investors to gain exposure to WLFI token appreciation without directly purchasing cryptocurrency.
The announcement reflects a broader trend toward "digital asset treasury companies"—publicly traded firms that hold large cryptocurrency positions on their balance sheets. This structure creates potential tax and regulatory efficiencies while simultaneously offering investors a traditional equity vehicle through which to gain cryptocurrency exposure. World Liberty's expansion into this space underscores the Trump family's aggressive positioning within the digital asset sector, which already includes the USD1 stablecoin and planned future products including a debit card and tokenized commodity assets.
Spokespeople for World Liberty Financial, Eric Trump, and Donald Trump Jr. did not respond to requests for comment on the proposal.
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