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Trump's crypto empire made him $1.4 billion, and investors lost $3.81 billion

Reported by Thecooldown
Jul 14, 2026· 3 min read
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Key Takeaways
  • • President Trump generated $1.4 billion in crypto-related income during 2025, with $636 million derived from his memecoin $TRUMP alone, according to his annual financial disclosure filed in 2026.
  • • Nearly 1 million retail investors who purchased Trump's memecoin lost a combined $3.81 billion through June 2026, per cryptocurrency analytics firm Nansen, creating a stark asymmetry between Trump's gains and follower losses.
  • • Trump's $TRUMP memecoin launched three days before his January 2026 inauguration and initially achieved a $15 billion market valuation on CoinMarketCap before collapsing to $400 million, demonstrating extreme volatility and investor exposure.
  • • Trump profited regardless of price direction through trading fees collected whenever followers traded the tokens, which he actively promoted via his Truth Social account, creating structural economic advantages independent of the coin's market performance.
  • • Trump shifted significant crypto gains into traditional assets—stocks and bonds—while simultaneously promoting digital currency ventures, and also operates World Liberty Financial ($WLFI coin) with his sons, which has also experienced sharp declines.
Summary
President Trump's 2025 financial disclosures reveal substantial profits from cryptocurrency ventures that starkly contrast with massive losses incurred by retail investors. According to filings reviewed in mid-2026, Trump earned at least $1.4 billion from crypto-related activities in 2025, with $636 million specifically attributable to his memecoin $TRUMP. Additional income derived from other crypto ventures, including World Liberty Financial, which Trump co-founded with his sons in 2024. The president's crypto income substantially exceeded earnings from his traditional real estate and branded merchandise businesses.

The structural mechanics of Trump's crypto profitability reveal a fundamental misalignment with retail investor interests. Trump collected returns through trading fees whenever his followers purchased or sold his memecoin, regardless of whether the token's price appreciated or declined. This fee-based revenue model insulated Trump from directional market risk while incentivizing him to continuously promote trading activity to his supporters via Truth Social. The analytics firm Nansen calculated that nearly 1 million retail investors who purchased the $TRUMP memecoin lost a combined $3.81 billion through June 2026—representing aggregate losses approximately 2.7 times Trump's personal gains from the same asset.

The $TRUMP memecoin's price action illustrates the extreme volatility experienced by retail holders. Launched three days before Trump's January 2026 inauguration, the token rapidly ascended to a $15 billion market capitalization on CoinMarketCap before deteriorating to approximately $400 million by mid-2026. This represents a 97.3% decline in market valuation, with the token's classification as a "memecoin"—a novelty digital currency with minimal practical utility—indicating limited fundamental value supporting the initial valuation spike.

Trump's embrace of cryptocurrency represents a strategic reversal from his prior skepticism; he had characterized Bitcoin as a "scam" in 2021 before founding World Liberty Financial in 2024 and launching the $TRUMP memecoin in early 2026. Financial disclosures indicate Trump has repositioned substantial crypto profits into traditional asset classes including stocks and bonds, effectively converting speculative digital asset gains into conventional equity and fixed-income holdings while simultaneously maintaining promotional positions across active crypto ventures.

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Sources

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Thecooldown Trump's crypto empire made him $1.4 billion, and investors lost $3.81 billion