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Wealth Managers Are Getting Ready to Put More Money Into Crypto

Reported by Cointribune
Sep 12, 2026· 2 min read
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Key Takeaways
  • • Wealth managers and asset managers are actively preparing to increase cryptocurrency exposure for client portfolios, responding to rising demand from high-net-worth investors seeking crypto allocation strategies.
  • • Bank of America has advised its wealth management clients to begin considering cryptocurrency exposure as part of portfolio construction, signaling institutional acceptance of digital assets among major financial firms.
  • • Crypto demand from wealthy clients is creating operational pressure on wealth advisers to develop expertise in cryptocurrency strategies, derivative products, and blockchain-based investment vehicles to meet client expectations.
  • • Fidelity has launched dedicated crypto infrastructure for wealth managers, offering immediate fund access, real-time trade settlement, and direct cryptocurrency deposit/withdrawal capabilities to facilitate institutional participation.
  • • Matt Hougan, CIO of Bitwise Asset Management ($10B AUM), has demonstrated that systematic, "boring" crypto investment strategies can outperform 96% of traditional fund managers, providing performance validation for institutional adoption.
Summary
Wealth managers globally are positioning to substantially increase cryptocurrency allocations despite maintaining cautious public stances on digital assets. The shift reflects mounting pressure from high-net-worth clients demanding crypto exposure, forcing major financial institutions to develop institutional-grade infrastructure and expertise to accommodate this demand.

Bank of America has explicitly encouraged its wealth management clients to evaluate cryptocurrency exposure for their portfolios, marking a significant endorsement from one of the world's largest financial services firms. This guidance signals growing institutional acceptance and suggests that cryptocurrency is transitioning from speculative asset class to mainstream portfolio component. Simultaneously, wealth advisers face mounting pressure to educate themselves and clients on cryptocurrency strategies, derivative products, and underlying blockchain mechanics—areas where many traditional managers lack deep expertise.

Fidelity has responded to institutional demand by launching Fidelity Crypto for Wealth Managers, providing infrastructure specifically designed for professional asset managers. The platform offers immediate fund access with real-time trade settlement and direct cryptocurrency deposit and withdrawal capabilities, removing technical barriers that previously hindered institutional participation. This infrastructure development indicates that major custodians are legitimizing crypto as an institutional asset class requiring professional-grade operational support.

Performance data supports the institutional pivot. Matt Hougan, Chief Investment Officer of Bitwise Asset Management (managing $10 billion in assets under management), has demonstrated that disciplined, systematic cryptocurrency strategies outperformed 96% of traditional fund managers. This performance differential, achieved through what Hougan characterizes as "boring" methodical strategy execution, provides quantitative validation for fiduciary adoption of crypto allocations.

The convergence of client demand, institutional infrastructure development, and demonstrated performance outcomes suggests wealth managers face competitive pressure to increase crypto exposure. While many remain publicly cautious, operational moves by industry leaders indicate material cryptocurrency allocation increases are imminent across the wealth management sector.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Cointribune Wealth Managers Are Getting Ready to Put More Money Into Crypto