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A top Goldman prime broker lays out why it's getting easier to launch a hedge fund

Reported by Business Insider
Aug 27, 2025· 2 min read
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Key Takeaways
  • • Goldman Sachs prime broker Kristin Kramer highlights that separately managed accounts (SMAs) are fundamentally lowering barriers to hedge fund launches by providing alternative capital pathways for emerging managers.
  • • The proliferation of funding mechanisms—particularly SMAs operated by larger hedge funds—has expanded beyond traditional capital raise requirements, enabling managers to establish operations with greater flexibility.
  • • Market structure changes have created multiple entry points for new hedge fund launches, shifting away from the historical reliance on a single capital-raising model.
  • • Goldman's perspective indicates that prime brokers are adapting their service offerings to accommodate evolving fund launch patterns and capital structures in the hedge fund industry.
Summary
Goldman Sachs' prime brokerage division identifies a significant shift in hedge fund formation dynamics, driven primarily by the expansion of separately managed accounts (SMAs) as an alternative capital vehicle. According to Kristin Kramer, a senior figure in Goldman's prime brokerage operations, the traditional gatekeeping mechanisms for hedge fund launches have materially weakened as multiple pathways to capitalization have emerged.

The core insight centers on SMAs—customized investment vehicles typically managed by larger hedge funds—functioning as de facto incubators for emerging managers. This structure allows new fund operators to launch with capital commitments from established funds rather than relying exclusively on institutional investor fundraising. This diversification of capital sources has fundamentally altered the competitive landscape for fund formation.

Kramer's statement—"There are so many ways to get into business now. That's how the game has changed"—encapsulates a broader market reality: the hedge fund industry's traditional capital concentration among mega-funds and institutional investors has fragmented into multiple overlapping structures. Emerging managers now have optionality in how they access capital, operational infrastructure, and investor bases, reducing their dependency on achieving large institutional fundraises before launch.

For institutional investors and family offices evaluating hedge fund partnerships, this structural shift carries implications for manager quality, operational resilience, and competitive differentiation. The lower barriers to entry may increase the universe of available managers but correspondingly increase due diligence complexity. Prime brokers like Goldman are positioning themselves as critical infrastructure providers in this new ecosystem, offering the risk management, leverage, and portfolio monitoring services that enable this proliferation of fund structures.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Business Insider A top Goldman prime broker lays out why it's getting easier to launch a hedge fund