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Bolloré Group Urges UMG Board to Reject Bill Ackman’s Purchase Bid: ‘The Price is Not There’

Reported by Billboard
May 27, 2026· 2 min read
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Key Takeaways
  • • Bill Ackman's Pershing Square Capital has submitted a $64 billion bid to acquire Universal Music Group, valuing the company at approximately €55.8 billion ($64.4 billion), representing a significant premium to April pricing levels.
  • • Cyrille Bolloré, CEO of Bolloré Group, publicly urged the UMG Board to reject Ackman's offer, stating "the price is not there at all" and arguing that Ackman is leveraging shareholder capital rather than deploying his own funds for the acquisition.
  • • Bolloré Group controls approximately 18% of UMG directly, while Vivendi (in which Bolloré holds a major stake) owns an additional 13% of the company, giving the Bolloré-aligned interests combined influence over approximately 31% of UMG's ownership—positioning them as a critical opposing force to the bid's approval.
  • • The rejection from UMG's largest shareholder represents a substantial obstacle to Ackman's takeover ambitions, as board approval would require support from major stakeholders despite the premium valuation.
Summary
Activist investor Bill Ackman has launched a $64 billion acquisition bid for Universal Music Group through his investment vehicle Pershing Square Capital, marking a major move into the music publishing and recording sector. The proposed valuation of approximately €55.8 billion ($64.4 billion) represents a considerable premium to the company's trading levels as of April 2026.

However, the bid faces immediate and substantial resistance from Bolloré Group, UMG's largest shareholder. Cyrille Bolloré, CEO of Bolloré Group, delivered a pointed rejection at shareholder meetings, asserting that "the price is not there at all." His criticism extended beyond valuation concerns to the structural mechanics of the offer itself, with Bolloré arguing that Ackman is not deploying his own capital but rather attempting to acquire the company using shareholder money—a distinction that underscores fundamental disagreements about whether the deal structure serves shareholder interests.

The Bolloré Group's opposition carries significant weight in the transaction dynamics. Bolloré Group directly controls approximately 18% of UMG, while Vivendi, in which Bolloré maintains a major stake, holds an additional 13% ownership stake. This combined 31% position makes the Bolloré-aligned shareholders a critical blocking coalition capable of preventing board approval of the transaction. Their public stance signals that support from UMG's board may not be forthcoming, even with the substantial premium offered by Ackman's bid.

The confrontation reflects broader tensions in shareholder activism and control battles within major media and entertainment conglomerates. Ackman's move represents an attempt to gain control of one of the world's largest music labels at a significant valuation premium, while incumbent controlling shareholders view the offer as insufficient compensation for ceding ownership of a high-value asset. The outcome of this dispute will likely hinge on whether Ackman can secure sufficient board support to advance the transaction despite the opposition from his largest institutional shareholder.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Billboard Bolloré Group Urges UMG Board to Reject Bill Ackman’s Purchase Bid: ‘The Price is Not There’