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Private credit emerging managers to watch: 2025

Reported by Withintelligence
Mar 31, 2025· 3 min read
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Key Takeaways
  • • First-time private credit managers faced steeper headwinds in 2025: Only 79 of 301 private credit funds launched came from first-time entrants, down approximately 10% from 87 new entrants in 2024, highlighting the persistent difficulty new managers face breaking into the asset class.
  • • Established managers dominate fundraising: Managers incorporated before the 2008 financial crisis captured 75% of all private credit fundraising in 2025, while managers formed in the past five years raised just $2.2 billion—less than 1% of the $240 billion total raised across the asset class.
  • • European private credit reached record capital levels: European private credit funds raised a record €59 billion ($69 billion) in 2025, driven by investor appetite for less efficient markets, specialist strategies, and favorable regulatory conditions under Basel IV implementation.
  • • Niche strategies and asset-based finance offer entry points for emerging managers: Despite challenging fundraising conditions, startup managers pursuing specialized strategies in opportunistic credit and asset-based finance are gaining allocator interest amid market volatility.
  • • Global diversification and de-dollarization trends benefit European opportunities: Stable Asset Management's CEO Erik Serrano Bernsten noted that European yields and spreads are attractive to LPs seeking de-dollarization exposure, coupled with specialist GPs offering diversification from commoditized US direct lending.
Summary
The private credit market demonstrated continued strength in 2025 with robust fundraising activity, yet the landscape remains heavily skewed toward established managers, making market entry extraordinarily challenging for first-time participants. Of the 301 private credit funds that closed in 2025, only 79 came from first-time entrants—a decline of approximately 10% from 2024's 87 new managers. This contraction underscores the competitive and capital-intensive nature of the asset class, particularly in direct lending where scale proves essential to operational viability.

The fundraising concentration among legacy managers has intensified. Managers established before the 2008 financial crisis controlled 75% of total private credit fundraising in 2025, capturing the lion's share of the $240 billion raised globally. In stark contrast, managers incorporated within the past five years accumulated just $2.2 billion in capital—representing less than 1% of the total market. This disparity reflects both investor preference for established track records and the structural barriers facing startups attempting to build institutional-grade operations.

However, emerging opportunities exist for specialized emerging managers. Market volatility and growing allocator interest in asset-based finance strategies have created demand for startup managers with focused, differentiated strategies. Additionally, the increasingly saturated US direct lending market has spurred institutional investors to explore European opportunities, where market inefficiencies and regulatory tailwinds present advantages. European private credit funds achieved record fundraising of €59 billion ($69 billion) in 2025, driven by Basel IV implementation pushing lending activity from traditional banks to private credit managers, coupled with the presence of specialist GPs offering diversification from commoditized direct lending exposure.

The shift toward European allocation reflects broader portfolio diversification trends. Seeding firm Stable Asset Management, for example, plans to increase investment into European GPs during 2026, citing the region's less efficient market structure compared to the US, attractive yields and spreads, and de-dollarization demand from certain limited partners. European markets also feature specialist managers that reduce concentration risk relative to US-dominated high-tech and commoditized lending strategies, positioning emerging European-focused managers as potentially compelling investment opportunities for allocators seeking differentiated exposure.

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Sources

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Withintelligence Private credit emerging managers to watch: 2025