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Quilter launches JPM-run Long-Short Equity fund

Reported by Investmentweek
Mar 17, 2026· 2 min read
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Key Takeaways
  • • Quilter has appointed JP Morgan Asset Management as fund manager for its newly launched Quilter Investors Long-Short Equity fund, expanding its product offering in the alternative strategies space.
  • • The fund is positioned as a diversification tool amid market volatility, targeting institutional and sophisticated investors seeking non-directional equity exposure.
  • • JP Morgan's mandate leverages its Consumer Long-Short strategy framework, indicating a structured approach to market-neutral or hedged equity positioning.
  • • This launch reflects continued institutional demand for long-short equity strategies as volatility management tools in multi-asset portfolios.
Summary
Quilter has installed JP Morgan Asset Management as the fund manager for its newly launched Quilter Investors Long-Short Equity fund, marking a strategic expansion of the wealth and asset management firm's alternative investment capabilities. The appointment comes as institutional investors increasingly seek diversification strategies to navigate persistent market volatility.

The fund is designed to provide long-short equity exposure, a strategy that allows managers to take both bullish and bearish positions simultaneously, thereby reducing net directional market exposure and potentially dampening portfolio volatility. JP Morgan's mandate is based on its Consumer Long-Short strategy framework, suggesting a focused approach to equity pair trading and hedged positioning within consumer-oriented sectors.

For Quilter, the partnership with JP Morgan Asset Management represents an outsourced management solution that allows the firm to offer sophisticated alternative strategies without developing in-house expertise. JP Morgan, as one of the world's largest asset managers, brings institutional-grade infrastructure, risk management protocols, and research capabilities to the product. This collaboration enables Quilter to compete more effectively in the institutional and high-net-worth segments where alternative strategies are increasingly demanded.

The timing of the launch reflects broader market conditions characterized by elevated volatility and investor appetite for non-correlated return sources. Long-short equity funds have gained traction among institutional portfolios as tools for downside protection and alpha generation independent of broad market direction. The fund's positioning aligns with multi-asset allocation strategies employed by family offices, pension funds, and institutional investors seeking to reduce portfolio concentration risk.

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Sources

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Investmentweek Quilter launches JPM-run Long-Short Equity fund