Key Takeaways
- • Adventure Ready Brands, the outdoor, safety and personal care company backed by Victor Capital Partners, has acquired CleanLife No Rinse, a waterless personal hygiene manufacturer, according to a Business Wire release.
- • CleanLife has operated for more than 60 years and manufactures its rinse-free shampoos, body baths and bathing wipes in-house in Ohio.
- • The deal expands Adventure Ready Brands' personal care portfolio and is intended to accelerate CleanLife product innovation and expand its distribution across outdoor and consumer retailers in the U.S. and internationally.
- • Greg Davis, CleanLife's president, will remain involved with the business to support the transition.
- • The release did not disclose the purchase price or other financial terms of the transaction.
Summary
Adventure Ready Brands, a Littleton, New Hampshire-based company describing itself as a leader in trusted outdoor, safety and personal care brands, announced its acquisition of CleanLife No Rinse, according to a Business Wire release dated October 27, 2026. CleanLife is a pioneer in the waterless personal hygiene category and has been an industry leader for more than 60 years. The company manufactures its products in-house in Ohio and offers personal hygiene solutions for situations, both indoors and outdoors, where traditional bathing is difficult or unavailable.
The acquisition expands Adventure Ready Brands' presence in personal care, joining a portfolio that includes After Bite, Ben's repellents, Counter Assault, LuminAID, SOL and Adventure Medical. Chris Heye, chief executive of Adventure Ready Brands, said CleanLife complements the company's recently launched Adventure Ready personal care and hygiene line and that there is a significant opportunity to further scale the business and grow market share with consumers and retail partners.
Under Adventure Ready Brands' ownership, CleanLife plans to accelerate new product innovation, broaden existing product lines and expand distribution across outdoor and consumer retailers. The company said it will leverage its sales and distribution teams, retail relationships and marketing capabilities to reach a wider customer base across the U.S. and internationally.
Greg Davis, president of CleanLife, will continue to be involved with the business during the transition. Davis said the brand has earned the trust of healthcare professionals, caregivers and consumers over six decades and that Adventure Ready Brands shares its commitment to quality. Adventure Ready Brands was founded in 1973 in New Hampshire's White Mountains, operates manufacturing and distribution facilities in New Hampshire and Montana, and is backed by Victor Capital Partners, a middle-market private equity firm focused on specialty manufacturing and essential services. The release did not disclose the transaction value.
The acquisition expands Adventure Ready Brands' presence in personal care, joining a portfolio that includes After Bite, Ben's repellents, Counter Assault, LuminAID, SOL and Adventure Medical. Chris Heye, chief executive of Adventure Ready Brands, said CleanLife complements the company's recently launched Adventure Ready personal care and hygiene line and that there is a significant opportunity to further scale the business and grow market share with consumers and retail partners.
Under Adventure Ready Brands' ownership, CleanLife plans to accelerate new product innovation, broaden existing product lines and expand distribution across outdoor and consumer retailers. The company said it will leverage its sales and distribution teams, retail relationships and marketing capabilities to reach a wider customer base across the U.S. and internationally.
Greg Davis, president of CleanLife, will continue to be involved with the business during the transition. Davis said the brand has earned the trust of healthcare professionals, caregivers and consumers over six decades and that Adventure Ready Brands shares its commitment to quality. Adventure Ready Brands was founded in 1973 in New Hampshire's White Mountains, operates manufacturing and distribution facilities in New Hampshire and Montana, and is backed by Victor Capital Partners, a middle-market private equity firm focused on specialty manufacturing and essential services. The release did not disclose the transaction value.
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