Key Takeaways
- • Alvarez & Marsal has launched a dedicated Private Equity Liquidity Solutions offering to advise sponsors on GP-led secondary transactions and bespoke liquidity solutions, positioning itself as a new entrant in the secondary market advisory space.
- • Samuel Priestley leads the new Private Equity Liquidity Solutions practice, with Jonathan Boyers heading EMEA Corporate Finance, signaling A&M's strategic focus on expanding its private equity advisory capabilities across Europe and globally.
- • The initiative expands A&M's existing private equity platform, which already includes A&M Capital (a multi-strategy PE firm with $5.9 billion in AUM) and established CFO services, creating an integrated offering for fund sponsors managing liquidity events and portfolio exits.
- • This launch occurs within the broader context of A&M's rapid EMEA Corporate Finance expansion, which has grown to over 160 professionals across 10 countries in three years, alongside concurrent launches of a Public Company Advisory Group.
Summary
Alvarez & Marsal has formally launched a Private Equity Liquidity Solutions offering designed to advise private equity sponsors on GP-led secondary transactions and other tailored liquidity solutions. The initiative represents the firm's entry into the secondary market advisory space, a sector increasingly critical as PE funds navigate extended hold periods and complex exit strategies in the current market environment.
Samuel Priestley has been appointed to lead the Private Equity Liquidity Solutions practice, with Jonathan Boyers, Head of EMEA Corporate Finance, supporting the expansion. This structural placement within A&M's Corporate Finance division indicates the firm's intention to integrate liquidity advisory with its broader transactional and strategic capabilities, enabling comprehensive support across the full lifecycle of sponsor exits and refinancing events.
The launch complements A&M's existing private equity infrastructure. A&M Capital operates as a multi-strategy PE firm managing $5.9 billion in assets under management across four investment strategies, while the firm has also developed specialized CFO services for PE portfolio companies. The new liquidity-focused offering creates an opportunity for A&M to serve as both operational advisor and transaction specialist, addressing sponsor demand for independent guidance on secondary structures, NAV-based financing alternatives, and bespoke liquidity solutions.
The timing aligns with accelerated growth in A&M's EMEA Corporate Finance practice, which has expanded to more than 160 professionals across 10 countries over the past three years. Concurrent with the liquidity initiative, A&M also announced the launch of a Public Company Advisory Group, led by Nick Cowles (formerly CEO of Zeus Capital), which will focus on IPO advisory, public M&A, and strategic advice to PLC boards. This dual expansion signals A&M's strategic positioning to capture advisory opportunities across both private and public transaction markets.
Samuel Priestley has been appointed to lead the Private Equity Liquidity Solutions practice, with Jonathan Boyers, Head of EMEA Corporate Finance, supporting the expansion. This structural placement within A&M's Corporate Finance division indicates the firm's intention to integrate liquidity advisory with its broader transactional and strategic capabilities, enabling comprehensive support across the full lifecycle of sponsor exits and refinancing events.
The launch complements A&M's existing private equity infrastructure. A&M Capital operates as a multi-strategy PE firm managing $5.9 billion in assets under management across four investment strategies, while the firm has also developed specialized CFO services for PE portfolio companies. The new liquidity-focused offering creates an opportunity for A&M to serve as both operational advisor and transaction specialist, addressing sponsor demand for independent guidance on secondary structures, NAV-based financing alternatives, and bespoke liquidity solutions.
The timing aligns with accelerated growth in A&M's EMEA Corporate Finance practice, which has expanded to more than 160 professionals across 10 countries over the past three years. Concurrent with the liquidity initiative, A&M also announced the launch of a Public Company Advisory Group, led by Nick Cowles (formerly CEO of Zeus Capital), which will focus on IPO advisory, public M&A, and strategic advice to PLC boards. This dual expansion signals A&M's strategic positioning to capture advisory opportunities across both private and public transaction markets.
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