Key Takeaways
- • Goldenpeak, a UK-based private equity firm launched last year, acquired Ampere Analysis for an undisclosed fee, marking the PE firm's first deal and Ampere's first institutional investor since its 2015 founding.
- • Ampere simultaneously acquired Poland-based PlumResearch, an audience specialist company, in an all-cash transaction with undisclosed terms, funded by Goldenpeak's capital backing.
- • The dual transaction positions Ampere to consolidate fragmented entertainment analytics capabilities and accelerate growth in a data-driven media landscape dominated by global streaming platforms.
- • Goldenpeak took a majority stake in Ampere, signaling confidence in the founder-led business model and its differentiated product offering within the media and entertainment analytics sector.
- • The deal included advisory support from Plural (commercial due diligence), KPMG (financial due diligence), Squires Patton Boggs (legal counsel), and Cardean Bell (corporate finance).
Summary
Goldenpeak, a newly launched UK-based private equity firm, has acquired Ampere Analysis, the influential entertainment analysis business, for an undisclosed sum. The transaction marks Goldenpeak's inaugural investment since its formation last year and represents the first time Ampere has accepted institutional investor backing since its establishment in 2015.
Concurrent with the Goldenpeak acquisition, Ampere has itself acquired PlumResearch, a Poland-based audience analytics specialist. Neither transaction disclosed financial terms, though Goldenpeak's capital injection was instrumental in enabling Ampere to complete the PlumResearch purchase. Goldenpeak assumed a majority stake in Ampere, positioning itself as a controlling shareholder in the combined entity.
The strategic rationale centers on market consolidation and capability expansion. Since Ampere's founding, the television and film industry has undergone a structural shift toward data-driven decision-making, accelerated by the proliferation of global streaming platforms. By acquiring PlumResearch and securing PE backing, Ampere aims to strengthen its market position as a comprehensive data and analytics platform serving the global media industry. Dan Stevenson, Managing Director at Ampere, emphasized that the partnership enables the company to "accelerate our growth ambitions and strengthen our position," while expanding capabilities, innovation velocity, and client value delivery.
Mark Williams, founder and Managing Partner at Goldenpeak, characterized the investment as aligned with the firm's core focus, highlighting Ampere's founder-led structure, differentiated product suite, strong market reputation, and consistent revenue performance as key investment drivers. The deal was supported by a comprehensive advisory team including Plural, KPMG, Squires Patton Boggs, and Cardean Bell across commercial due diligence, financial analysis, legal, and corporate finance functions.
Concurrent with the Goldenpeak acquisition, Ampere has itself acquired PlumResearch, a Poland-based audience analytics specialist. Neither transaction disclosed financial terms, though Goldenpeak's capital injection was instrumental in enabling Ampere to complete the PlumResearch purchase. Goldenpeak assumed a majority stake in Ampere, positioning itself as a controlling shareholder in the combined entity.
The strategic rationale centers on market consolidation and capability expansion. Since Ampere's founding, the television and film industry has undergone a structural shift toward data-driven decision-making, accelerated by the proliferation of global streaming platforms. By acquiring PlumResearch and securing PE backing, Ampere aims to strengthen its market position as a comprehensive data and analytics platform serving the global media industry. Dan Stevenson, Managing Director at Ampere, emphasized that the partnership enables the company to "accelerate our growth ambitions and strengthen our position," while expanding capabilities, innovation velocity, and client value delivery.
Mark Williams, founder and Managing Partner at Goldenpeak, characterized the investment as aligned with the firm's core focus, highlighting Ampere's founder-led structure, differentiated product suite, strong market reputation, and consistent revenue performance as key investment drivers. The deal was supported by a comprehensive advisory team including Plural, KPMG, Squires Patton Boggs, and Cardean Bell across commercial due diligence, financial analysis, legal, and corporate finance functions.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.