Key Takeaways
- • Arketi Group, an Atlanta-based digital marketing and public relations agency serving B2B technology companies, has partnered with private equity firms Go Capital and Station Partners to lead a new B2B marketing and communications agency platform.
- • The transaction positions Arketi as the platform leader in a network of B2B technology digital marketing and PR firms, adding resources and service offerings for clients.
- • Arketi co-founder and CEO Mike Neumeier said the investment will fund expansion into new verticals and services and strengthen the agency's team of experts.
- • The deal value and specific equity stakes were not disclosed in the announcement.
Summary
Arketi Group, an award-winning digital marketing and public relations agency for business-to-business (B2B) technology companies, announced via Business Wire that it has partnered with private equity firms Go Capital and Station Partners to lead a new B2B marketing and communications agency platform. According to the company, the agency has spent more than two decades serving clients ranging from mid-market firms to Fortune 100 companies, offering strategy, public relations, messaging, branding, and demand generation services.
The partnership is intended to accelerate Arketi's growth strategy and position the firm as the platform leader in a network of what the company describes as best-in-class B2B technology digital marketing and public relations firms. Arketi says the arrangement will provide added resources and offerings to clients, reinforcing its role as a strategic marketing and communications partner for technology companies.
Mike Neumeier, APR, Arketi co-founder and CEO, said the strategic investment "will fuel our expansion into new verticals and services for clients, while also strengthening our bench of experts and creating new advancement opportunities for our team." Chris Duggan, managing partner at Go Capital, said the firm invests in values-driven, forward-thinking companies and looks forward to working with Neumeier and the senior leadership team. J. Ryan Kelly, managing partner at Station Partners, said Arketi has the capability to anchor a platform of industry-leading digital marketing and PR agencies.
Go Capital describes itself as a private investment firm partnering with growth-ready businesses in the marketing services sector. Station Partners, according to its profile, makes control and control-like equity investments in lower middle market companies with outsized growth potential. Arketi cites clients including CHEP, Cox Communications, DS Smith, Fiserv, Kenco, Mitsubishi Electric Trane HVAC US LLC, NCR Voyix, Stryten Energy, and Zyxel Communications, and has been recognized by Chief Marketer as a "B2B Top Shop" and a "Chief Marketer 200" firm. The announcement did not disclose financial terms of the transaction.
The partnership is intended to accelerate Arketi's growth strategy and position the firm as the platform leader in a network of what the company describes as best-in-class B2B technology digital marketing and public relations firms. Arketi says the arrangement will provide added resources and offerings to clients, reinforcing its role as a strategic marketing and communications partner for technology companies.
Mike Neumeier, APR, Arketi co-founder and CEO, said the strategic investment "will fuel our expansion into new verticals and services for clients, while also strengthening our bench of experts and creating new advancement opportunities for our team." Chris Duggan, managing partner at Go Capital, said the firm invests in values-driven, forward-thinking companies and looks forward to working with Neumeier and the senior leadership team. J. Ryan Kelly, managing partner at Station Partners, said Arketi has the capability to anchor a platform of industry-leading digital marketing and PR agencies.
Go Capital describes itself as a private investment firm partnering with growth-ready businesses in the marketing services sector. Station Partners, according to its profile, makes control and control-like equity investments in lower middle market companies with outsized growth potential. Arketi cites clients including CHEP, Cox Communications, DS Smith, Fiserv, Kenco, Mitsubishi Electric Trane HVAC US LLC, NCR Voyix, Stryten Energy, and Zyxel Communications, and has been recognized by Chief Marketer as a "B2B Top Shop" and a "Chief Marketer 200" firm. The announcement did not disclose financial terms of the transaction.
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