Key Takeaways
- • Bindable has entered a definitive agreement to be acquired by Franklin Madison, a portfolio company of Mill Point Capital LLC, according to a PRNewswire-PRWeb release dated October 28, 2026.
- • Franklin Madison brings a network of more than 3,500 partner organizations, primarily financial institutions and member-based organizations, while Bindable contributes proprietary distribution technology, carrier connectivity, and licensed agency capabilities.
- • Bindable will continue to offer its technology as a stand-alone SaaS solution, and its white-label agency model will become part of Franklin Madison's broader insurance distribution offering.
- • Dowling Hales served as exclusive financial advisor to Bindable on the transaction; no deal value was disclosed in the announcement.
- • The combination is aimed at accelerating growth of Bindable's Insurance-as-a-Service platform, with stated investment in product development and AI functionality.
Summary
Boston-based Bindable, which describes itself as an insurance industry leader in alternative distribution technology and white-label agency operations, announced on October 28, 2026 that it has entered into a definitive agreement to be acquired by Franklin Madison. Franklin Madison is a portfolio company of Mill Point Capital LLC, an operationally oriented private equity firm that targets control investments in lower-middle market companies in industrials, business services, and IT services. The announcement did not disclose a purchase price.
According to the release, Franklin Madison contributes more than five decades of experience helping financial institutions and member-based organizations build data-driven customer relationships through insurance and marketing offerings, and it serves more than 3,500 financial institutions and partner organizations nationwide. Bindable adds its proprietary distribution technology, carrier connectivity, digital experiences, and licensed agency capabilities. The companies say the combination is intended to scale Bindable's Insurance-as-a-Service model and expand value across its partner ecosystem.
Bindable co-founder and CEO Bill Suneson said the acquisition gives the company the ability to build on its existing business and pursue its next phase of growth from a stronger position. Franklin Madison CEO Andrea Heger said that combining Bindable's P&C program capabilities with Franklin Madison's distribution and marketing expertise creates a foundation to elevate what the companies offer partners and their customers.
Under the structure described, white-label agency partners would gain added operational capacity and marketing support, licensees of Bindable's technology would see continued platform investment including AI functionality, and insurance carriers and product providers would gain access to customer segments through Franklin Madison's affinity partner network. Bindable will continue to sell its technology as a stand-alone SaaS product for organizations with their own agency operations.
Dowling Hales served as exclusive financial advisor to Bindable in the transaction. The release does not indicate a closing timeline or regulatory approvals.
According to the release, Franklin Madison contributes more than five decades of experience helping financial institutions and member-based organizations build data-driven customer relationships through insurance and marketing offerings, and it serves more than 3,500 financial institutions and partner organizations nationwide. Bindable adds its proprietary distribution technology, carrier connectivity, digital experiences, and licensed agency capabilities. The companies say the combination is intended to scale Bindable's Insurance-as-a-Service model and expand value across its partner ecosystem.
Bindable co-founder and CEO Bill Suneson said the acquisition gives the company the ability to build on its existing business and pursue its next phase of growth from a stronger position. Franklin Madison CEO Andrea Heger said that combining Bindable's P&C program capabilities with Franklin Madison's distribution and marketing expertise creates a foundation to elevate what the companies offer partners and their customers.
Under the structure described, white-label agency partners would gain added operational capacity and marketing support, licensees of Bindable's technology would see continued platform investment including AI functionality, and insurance carriers and product providers would gain access to customer segments through Franklin Madison's affinity partner network. Bindable will continue to sell its technology as a stand-alone SaaS product for organizations with their own agency operations.
Dowling Hales served as exclusive financial advisor to Bindable in the transaction. The release does not indicate a closing timeline or regulatory approvals.
Go deeper than the headline
Research every firm in this story, track the ones that matter and get the daily briefing — free for 7 days.