Key Takeaways
- • Horizon3.ai reduced Days Sales Outstanding (DSO) by 15 days after implementing BlueSnap's Accounts Receivable Automation platform integrated with its Sage Intacct ERP environment, with expectations for further DSO reduction as revenue scales.
- • The cybersecurity SaaS company automated manual invoice delivery, collections, payment processing, and AR communications across multiple customer types and contract terms spanning U.S. and European operations.
- • BlueSnap's dunning capabilities and payment orchestration features increased credit card transaction volumes, accelerating cash flow for the rapidly growing cybersecurity firm facing complexity from global expansion.
- • System integrator 3X Clarity recommended the BlueSnap solution, leveraging existing Sage Intacct integration to avoid additional technology disruption during the implementation.
Summary
The implementation addressed operational friction stemming from Horizon3.ai's rapid global expansion across the United States and Europe. As the company scaled, its finance team encountered mounting complexity in managing invoicing, payment reminders, collections, and account statement generation across diverse customer segments with varying contract terms. Prior to automation, these processes relied heavily on manual workflows across disconnected systems, constraining operational efficiency and creating bottlenecks incompatible with enterprise-scale operations.
Following a recommendation from system integrator 3X Clarity, Horizon3.ai selected BlueSnap's solution due to its native integration with the company's existing Sage Intacct ERP platform. The implementation automated invoice delivery, collections workflows, payment processing, and customer communications. According to Jeff Dynda, Assistant Accounting Manager at Horizon3.ai, the orchestration of BlueSnap's dunning capabilities and payment cadences produced "a pretty remarkable reduction in our DSO across all payment terms," with the company simultaneously observing increased credit card transaction volumes that further accelerated cash inflows.
Management expects DSO to continue declining as company revenue grows, indicating that the AR infrastructure now scales efficiently alongside business expansion. This operational improvement reflects a broader industry trend among growing SaaS firms to embed payment automation and AR optimization as core financial infrastructure rather than treating collections as a peripheral function.
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