Key Takeaways
- • Broadwing Capital, a Dallas-based private equity firm focused on lower middle-market manufacturing and services, acquired Supply Side as the first investment in its new specialty distribution platform.
- • Supply Side, a Cleveland-based distributor founded in 1960, supplies packaging materials and hardware such as boxes, tape, bubble wrap, and locks to self-storage and parcel retail operators.
- • Supply Side serves more than 30,000 businesses and locations across the U.S. and Canada, according to the company.
- • Founder and CEO Ansir Junaid, who acquired Supply Side in 2008, will continue to lead the company and remains an investor alongside its management team.
- • Broadwing has raised over $730 million in committed capital and closed 26 acquisitions since its founding in 2022, per the press release.
Summary
Broadwing Capital, the Dallas-based private equity firm specializing in lower middle-market manufacturing and services, announced its acquisition of Supply Side, the first investment in its new specialty distribution platform, according to a PR Newswire release. Terms of the transaction were not disclosed in the announcement.
Based in Cleveland and founded in 1960, Supply Side distributes packaging materials and hardware, including boxes, tape, bubble wrap, and locks, to large self-storage and parcel shipping operators across the U.S. and Canada. The company serves more than 30,000 businesses, from single storage facilities to regional retail chains and nationwide brands. Broadwing said Supply Side anchors the new platform through its position in both self-storage and parcel retail, and that the company designs and stocks complete retail supply displays for its customers.
Eliot Kerlin, Jr., Co-Founder and Managing Partner at Broadwing Capital, cited the company's competitive position in essential, resilient markets, its proven management team, and growth opportunities as reasons for the investment. He said the firm plans to make Supply Side the foundation of the platform and partner with management on its next phase of growth.
Ansir Junaid, Supply Side's Chief Executive Officer, acquired the company in 2008 after serving it as a sourcing and logistics partner, and oversaw significant growth in its self-storage business and the build-out of infrastructure to serve national customers. He will remain CEO alongside the existing management team and will continue as an investor. Junaid said Broadwing stood out among the private equity firms the company evaluated for how it valued the company's people and customers.
Broadwing describes itself as a founder-friendly firm that scales niche platforms through hands-on operational support. Founded in 2022 by two long-time private equity investors, the firm has raised more than $730 million in committed capital and closed 26 acquisitions to date.
Based in Cleveland and founded in 1960, Supply Side distributes packaging materials and hardware, including boxes, tape, bubble wrap, and locks, to large self-storage and parcel shipping operators across the U.S. and Canada. The company serves more than 30,000 businesses, from single storage facilities to regional retail chains and nationwide brands. Broadwing said Supply Side anchors the new platform through its position in both self-storage and parcel retail, and that the company designs and stocks complete retail supply displays for its customers.
Eliot Kerlin, Jr., Co-Founder and Managing Partner at Broadwing Capital, cited the company's competitive position in essential, resilient markets, its proven management team, and growth opportunities as reasons for the investment. He said the firm plans to make Supply Side the foundation of the platform and partner with management on its next phase of growth.
Ansir Junaid, Supply Side's Chief Executive Officer, acquired the company in 2008 after serving it as a sourcing and logistics partner, and oversaw significant growth in its self-storage business and the build-out of infrastructure to serve national customers. He will remain CEO alongside the existing management team and will continue as an investor. Junaid said Broadwing stood out among the private equity firms the company evaluated for how it valued the company's people and customers.
Broadwing describes itself as a founder-friendly firm that scales niche platforms through hands-on operational support. Founded in 2022 by two long-time private equity investors, the firm has raised more than $730 million in committed capital and closed 26 acquisitions to date.
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