Broadwing Capital has acquired Supply Side, a distributor of boxes, tape, locks and other moving and shipping supplies to self-storage and parcel retail operators.
Supply Side supplies the boxes, tape, bubble wrap, padlocks and other items sold at the front counters of self-storage facilities and parcel shipping stores. Its products also include mailers, envelopes, storage bags, moving blankets, and office and facility supplies.
The company serves more than 30,000 businesses across the U.S. and Canada, from independent locations to regional chains and national brands. It also designs and stocks retail displays, providing the fixtures, signs and products operators need to sell moving, storage and shipping supplies without running their own merchandising programs.
Founded in 1960, Cleveland-based Supply Side is led by CEO Ansir Junaid, who acquired the company in 2008 after working with it as a sourcing and logistics partner. Under Mr. Junaid’s ownership, the company expanded its self-storage business and built the distribution infrastructure needed to serve national accounts in both countries.
Mr. Junaid will continue to lead Supply Side as CEO and remains an investor in the business in partnership with Broadwing.
"We met with a number of private equity firms, and Broadwing stood apart for how much they valued our people and our customers," said Mr. Junaid. "Throughout the process, they listened carefully and followed through on every commitment they made. With Broadwing's strategic depth and discipline behind us, our team is ready to grow Supply Side into new markets and product lines."
Self-storage and parcel shipping give the business two steady sources of demand. Storage operators earn ancillary revenue from the supplies they sell to tenants, and parcel retail stores sell packaging to walk-in customers who arrive with an item and no box. Both channels are fragmented, with thousands of independent operators alongside national brands, which favors a distributor that can supply a single location or a national chain from the same catalog.
The acquisition of Supply Side is Broadwing’s first investment in specialty distribution and will serve as the platform for future add-on acquisitions in the sector.
[caption id="attachment_243356" align="alignright" width="120"] Eliot Kerlin[/caption]
"Supply Side brings together the qualities we look for in a platform investment: a strong competitive position in essential, resilient markets, a proven management team, and clear opportunities to grow," said Eliot Kerlin, a co-founder and managing partner at Broadwing. "Ansir Junaid has been an outstanding leader for Supply Side, growing the business significantly and building a strong, talented team around him. We're thrilled to make Supply Side the foundation for our new specialty distribution platform and partner with Junaid and his team on the company's next phase of growth."
Broadwing Capital invests in lower middle market manufacturing and services companies, with a founder-friendly approach and a team of operating resource partners. Sectors of interest include industrial, services and niche manufacturing businesses.
Broadwing closed its oversubscribed first fund, Broadwing Capital Fund I LP, in August 2026 with $465 million of total commitments, above its $350 million target. Since its founding in 2022 by Mr. Kerlin and Andrew Boisseau, the firm has raised more than $730 million of committed capital and closed 26 acquisitions. Broadwing is headquartered in Dallas.
Supply Side supplies the boxes, tape, bubble wrap, padlocks and other items sold at the front counters of self-storage facilities and parcel shipping stores. Its products also include mailers, envelopes, storage bags, moving blankets, and office and facility supplies.
The company serves more than 30,000 businesses across the U.S. and Canada, from independent locations to regional chains and national brands. It also designs and stocks retail displays, providing the fixtures, signs and products operators need to sell moving, storage and shipping supplies without running their own merchandising programs.
Founded in 1960, Cleveland-based Supply Side is led by CEO Ansir Junaid, who acquired the company in 2008 after working with it as a sourcing and logistics partner. Under Mr. Junaid’s ownership, the company expanded its self-storage business and built the distribution infrastructure needed to serve national accounts in both countries.
Mr. Junaid will continue to lead Supply Side as CEO and remains an investor in the business in partnership with Broadwing.
"We met with a number of private equity firms, and Broadwing stood apart for how much they valued our people and our customers," said Mr. Junaid. "Throughout the process, they listened carefully and followed through on every commitment they made. With Broadwing's strategic depth and discipline behind us, our team is ready to grow Supply Side into new markets and product lines."
Self-storage and parcel shipping give the business two steady sources of demand. Storage operators earn ancillary revenue from the supplies they sell to tenants, and parcel retail stores sell packaging to walk-in customers who arrive with an item and no box. Both channels are fragmented, with thousands of independent operators alongside national brands, which favors a distributor that can supply a single location or a national chain from the same catalog.
The acquisition of Supply Side is Broadwing’s first investment in specialty distribution and will serve as the platform for future add-on acquisitions in the sector.
[caption id="attachment_243356" align="alignright" width="120"] Eliot Kerlin[/caption]
"Supply Side brings together the qualities we look for in a platform investment: a strong competitive position in essential, resilient markets, a proven management team, and clear opportunities to grow," said Eliot Kerlin, a co-founder and managing partner at Broadwing. "Ansir Junaid has been an outstanding leader for Supply Side, growing the business significantly and building a strong, talented team around him. We're thrilled to make Supply Side the foundation for our new specialty distribution platform and partner with Junaid and his team on the company's next phase of growth."
Broadwing Capital invests in lower middle market manufacturing and services companies, with a founder-friendly approach and a team of operating resource partners. Sectors of interest include industrial, services and niche manufacturing businesses.
Broadwing closed its oversubscribed first fund, Broadwing Capital Fund I LP, in August 2026 with $465 million of total commitments, above its $350 million target. Since its founding in 2022 by Mr. Kerlin and Andrew Boisseau, the firm has raised more than $730 million of committed capital and closed 26 acquisitions. Broadwing is headquartered in Dallas.
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