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Generational Group Advises Percopo Coatings Company, LLC in its Sale to Bertram Capital Management

Reported by Businesswire
Oct 30, 2026· 2 min read
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Key Takeaways
  • • Bertram Capital Management, a Foster City, California private equity firm, acquired Percopo Coatings Company, LLC (PCC), a Longwood, Florida painting and coatings contractor, with the deal closing September 4, 2026.
  • • PCC is the fifth platform investment in Bertram Capital's Ignite fund, according to the announcement.
  • • Generational Group, a Dallas M&A advisory firm, advised PCC on the sale; the deal was led by Generational's team and Bertram's Chief M&A Officer Brenen Hofstadter's group.
  • • Bertram plans to apply its Bertram Labs technology team to PCC and is actively seeking add-on acquisitions in the industry and the Southeastern U.S.
  • • The financial terms of the transaction were not disclosed in the announcement.
Summary
Generational Group announced through Business Wire that it advised Percopo Coatings Company, LLC, a Florida painting and coatings contractor, in its sale to Bertram Capital Management, a private equity firm. The acquisition closed September 4, 2026. The announcement did not disclose deal value.

Founded in 2003 and headquartered in Longwood, Florida, PCC self-performs across multiple trades, offering interior and exterior painting, specialty coatings, waterproofing, seamless flooring, sandblasting and restoration, and fireproofing and intumescent coatings. The company serves general contractors, developers, and facility owners, and has completed projects across the Southeastern United States in hospitality, aviation, education, and government, including airports, resorts, theme parks, schools, and federal buildings.

Bertram Capital, founded in 2006 and based in Foster City, California, targets lower middle-market companies and applies its Bertram High-5 operational value-creation strategy, which covers management augmentation, complementary acquisitions, sales and marketing improvement, and technology integration. PCC is the fifth platform investment in the firm's Ignite fund. Bertram Labs, its in-house technology team, will support PCC with digital marketing, e-commerce, big data and analytics, application development, and platform optimization.

PCC founder and CEO Mike Percopo said the partnership would help accelerate the company's next phase of growth and that Bertram Labs would strengthen operations and client service across the South. Zack Bassi, Vice President at Bertram Capital, cited PCC's reputation with discerning GCs, developers and facility managers. Ryan Binkley, CEO of Generational Group, said the company was positioned well for continued growth.

On the advisory side, Bertram's Chief M&A Officer Brenen Hofstadter led the deal team, including Senior Vice President M&A Aaron Presley and Managing Director M&A Chad Comroe. Generational's Executive Managing Director Ed Weber and Senior M&A Advisor Dave Heymann established the initial relationship with PCC. Generational, headquartered in Dallas with more than 350 professionals across 17 offices, said it has closed over 1,900 transactions.

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Sources

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AlphaMaven summarised this story from the reporting below. Each link opens the original article.

Businesswire Generational Group Advises Percopo Coatings Company, LLC in its Sale to Bertram Capital Management