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Inside the world of family offices: How ultrarich dealmakers invest billions

Reported by Dallasnews
Jul 21, 2026· 2 min read
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Key Takeaways
  • • Family offices deployed an estimated $19.2 billion in 2024, according to an estimate from Praxis Rock Advisors cited in NBC DFW's coverage of a Dallas Morning News report.
  • • Dallas-Fort Worth has roughly 130 to 190 family offices, though they are difficult to track, according to Dallas Morning News reporter Charlotte Kramon.
  • • Family offices are increasingly investing like institutions, favoring direct private deals and early-stage company stakes alongside public-market holdings.
  • • Family offices are not required to register as investment advisers with the SEC, which critics say limits transparency and accountability over their investments.
  • • Jake Paul has hired staff in Dallas to start a family office and plans to base it in Old Parkland, illustrating the region's appeal.
Summary
Family offices have become some of the most influential investors in North Texas, according to a segment on NBC DFW featuring Charlotte Kramon of the Dallas Morning News. Single-family offices are private firms serving families with hundreds of millions or billions of dollars, handling investments, estate planning, tax strategy and other private affairs. Multi-family offices provide similar services at lower cost, serving several to dozens of families, many of which have less than $100 million in wealth.

Kramon cited an estimate from Praxis Rock Advisors that family offices deployed $19.2 billion in 2024. While family offices still invest substantially in public markets, companies are increasingly approaching them for direct investments. Their longer time horizons, geared toward preserving generational wealth, distinguish them from private equity firms that typically pursue faster returns, though family offices also invest alongside and through private equity funds.

By sector, family offices have historically built wealth through oil and gas and real estate, but are diversifying into artificial intelligence and AI infrastructure, medical innovation, technology and sports teams. Kramon noted that family offices are not required to register as investment advisers with the SEC, making their holdings difficult to track; critics argue this creates a lack of transparency and accountability.

Kramon attributed Dallas' prominence as a family office hub to the concentration of wealth, a collaborative culture in which offices share deal flow and expertise, and a Texas entrepreneurial tradition. She also highlighted Old Parkland as a central gathering place that many interviewees described as unmatched elsewhere. Jake Paul, who lives in Puerto Rico, has hired a Dallas-based professional to establish a family office and intends to locate it in Old Parkland.

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Dallasnews Inside the world of family offices: How ultrarich dealmakers invest billions