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Kenosha County townhome community sells to private equity firm - The Business Journals

Reported by Bizjournals
Jun 18, 2026· 2 min read
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Key Takeaways
  • • JVM Realty Corp. acquired The Reserve at Kenosha, a 480-unit luxury multifamily community in Kenosha, Wisconsin, positioned on 68.1 acres with 23 residential buildings and located a half-mile west of Interstate 94 between Milwaukee and Chicago.
  • • CBRE arranged the sale of Bayside Townhomes, a 32-unit multifamily community in Kenosha, to a private equity firm for $7.14 million, as reported on June 17, 2026.
  • • Kenosha County multifamily real estate continues to attract institutional capital, with recent transactions including MLG Capital's $71.7 million purchase of the 330-unit Market Square apartment complex and sustained interest from both multifamily operators and alternative investment firms.
  • • The Reserve at Kenosha features luxury finishes including stainless steel appliances, quartz countertops, and high-end amenities such as dual fitness centers, pools, and pet spas, targeting the premium residential segment in a market noted for strong economic fundamentals.
  • • Strategic positioning near major employment centers and entertainment options in southeastern Wisconsin underscores institutional interest in Kenosha as a growth market competing with larger metropolitan regions.
Summary
JVM Realty Corp., a vertically integrated multifamily real estate investment and property management firm, has acquired The Reserve at Kenosha, a 480-unit luxury apartment community marking a significant institutional real estate transaction in Kenosha, Wisconsin. The property, located at 12742 71st Street and positioned just half a mile west of Interstate 94, encompasses 23 residential buildings across 68.1 acres in the southeastern Wisconsin corridor between Milwaukee and Chicago. According to Jay Madary, president and chief executive officer of JVM Realty Corp., the acquisition represents "an incredible investment opportunity" and reflects the firm's confidence in Kenosha's economic trajectory.

The Reserve at Kenosha addresses the premium multifamily segment with luxury-class finishes and resident amenities. Unit offerings include studio, one-, two-, and three-bedroom floor plans featuring spacious open kitchens with stainless steel appliances and quartz countertops, dual-vanity bathrooms, luxury vinyl plank flooring, and full-size in-unit washers and dryers. Select units offer fenced yards and detached garages. Common area amenities include two 24-hour fitness centers, two pools with sundecks, full-service kitchen and coffee bars, onsite car care centers, three dog parks, and a pet spa facility.

Concurrent with this acquisition, CBRE arranged the June 17, 2026 sale of Bayside Townhomes, a 32-unit multifamily development in Kenosha, to a private equity investor for $7.14 million, demonstrating continued private capital acquisition activity in the Kenosha multifamily sector. Recent market activity also includes MLG Capital's $71.7 million acquisition of the 330-unit Market Square apartment complex, reflecting institutional appetite for Kenosha's residential real estate. Kenosha's positioning as one of the Midwest's strongest and fastest-growing economies, combined with resident access to major employers and entertainment infrastructure, has positioned the market as an attractive alternative to larger metropolitan regions for multifamily investors and operators seeking scale with favorable demographic and employment fundamentals.

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Bizjournals Kenosha County townhome community sells to private equity firm - The Business Journals