Key Takeaways
- • The Expo Group, a New State Capital Partners portfolio company based in Dallas, has acquired toddstreet, a creative experiential agency specializing in regulated-industry events for healthcare, biotech, pharmaceuticals, and fintech sectors.
- • The acquisition creates an integrated experiential marketing platform combining trade show exhibit design, corporate live events, and learning and development programs under a single operational structure.
- • toddstreet founder and CEO Todd Street will integrate his team's capabilities into The Expo Group's operations, with Chris Cavanaugh (president of corporate at The Expo Group) overseeing the integration process.
- • The deal expands The Expo Group's service offerings to clients operating in highly regulated industries where event content must comply with strict compliance requirements, a key differentiator in the experiential marketing market.
- • The transaction closed in September 2026, representing New State Capital's continued buildout of its experiential marketing platform through strategic add-on acquisitions.
Summary
New State Capital Partners' portfolio company The Expo Group has completed the acquisition of toddstreet, a specialized creative experiential agency, consolidating two complementary service providers in the corporate events and experiential marketing space. The transaction closed in September 2026 and positions The Expo Group as a comprehensive platform spanning exhibit design, live event production, and learning and development programming.
toddstreet brings specialized expertise in planning and producing product launches, sales meetings, summits, and training programs for clients in heavily regulated sectors including healthcare, biotech, pharmaceuticals, and fintech. The agency's core competency centers on managing event content that must satisfy strict regulatory requirements—a critical capability gap for many general-market experiential agencies. This regulatory expertise differentiates the combined platform in a market where compliance failures can expose client companies to significant legal and reputational risk.
The Expo Group, based in Dallas, previously focused on trade show exhibit design and corporate event execution. The acquisition allows the platform to offer an end-to-end solution spanning multiple experiential marketing channels. Chris Cavanaugh, president of corporate at The Expo Group, will oversee the integration of toddstreet's operations and personnel into the broader platform. toddstreet founder and CEO Todd Street cited expanded resources and capabilities as primary drivers of the transaction.
Adam McDowell, a principal at New State Capital, characterized the acquisition as a strategic platform expansion, noting that toddstreet broadens the scope and depth of services available to existing and prospective clients. The deal reflects a continued build-out strategy within New State Capital's portfolio, adding regulatory and sector-specific expertise to complement The Expo Group's operational infrastructure and client relationships.
toddstreet brings specialized expertise in planning and producing product launches, sales meetings, summits, and training programs for clients in heavily regulated sectors including healthcare, biotech, pharmaceuticals, and fintech. The agency's core competency centers on managing event content that must satisfy strict regulatory requirements—a critical capability gap for many general-market experiential agencies. This regulatory expertise differentiates the combined platform in a market where compliance failures can expose client companies to significant legal and reputational risk.
The Expo Group, based in Dallas, previously focused on trade show exhibit design and corporate event execution. The acquisition allows the platform to offer an end-to-end solution spanning multiple experiential marketing channels. Chris Cavanaugh, president of corporate at The Expo Group, will oversee the integration of toddstreet's operations and personnel into the broader platform. toddstreet founder and CEO Todd Street cited expanded resources and capabilities as primary drivers of the transaction.
Adam McDowell, a principal at New State Capital, characterized the acquisition as a strategic platform expansion, noting that toddstreet broadens the scope and depth of services available to existing and prospective clients. The deal reflects a continued build-out strategy within New State Capital's portfolio, adding regulatory and sector-specific expertise to complement The Expo Group's operational infrastructure and client relationships.
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